“SMM-Jigsaw-Banner” by greyweed is licensed under CC BY 2.0

This column is sponsored by Arlington Arts/Arlington Cultural Affairs, a division of Arlington Economic Development.

From finding an outlet for stress through art, to sharpening the business skills of working artists, Arlington Arts has offered a wide range of capacity-building opportunities. The final round of our Arts Enterprise Institute Spring Classes on Zoom is designed to better promote your work by telling your unique story via social media.

Social Media Storytelling
Tuesday, May 18, 11 a.m. to 1 p.m.

Social media is a form of communication that utilizes written, visual and verbal storytelling. By engaging with your audience in real time and being an active user, you can promote your work and build your core audience. The main ingredients for a successful social media presence are consistency and authenticity.

Learn why social media is important for small organizations and individual artists with Nicole Schenkman, Communications & Outreach Manager for City Blossoms, a successful D.C.-based nonprofit that cultivates the well-being of urban communities through creative programming in kid-driven gardens. Learn how to get started by setting up your goals and a communications strategy.

This is our final workshop until the fall. Attendees will receive a Zoom link via email after 5 p.m. the day before the event. Visit our Eventbrite page for registration fees and details.

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