Store manager Andrea Cecchi said she started developing the online presence when Malena — which has been in business for four decades — had to close its Courthouse storefront last spring during the first wave of COVID-19 shutdowns.
“We’re very excited to offer this convenience to our customers, who can either pick up curbside or have us deliver,” Cecchi said. “Our existing customers already love this new service, and the new clothing lines we’ve added recently are also bringing new customers into the store.”
Cecchi had been considering online sales pre-pandemic to attract new, younger customers. She got to work when she could not keep the boutique open to in-person customers.
“We had no business during the more than three months we were closed, [so] we opened back up offering our customers pickup and delivery service, which evolved into our online store,” Cecchi said.
The store manager said it is hard to gauge the impact COVID-19 had on Malena because the boutique went through another big change six months before. After 40 years of business, Malena moved from Rosslyn Metro Mall to Courthouse in October 2019.
It had to close from March until last summer, Cecchi said.
“We reopened to very little foot traffic, which continues to this day,” she said. “We do still have many repeat customers from our previous location, but traffic to the store has been pretty light.”
This new option for customers will not affect the physical store’s hours or supplies, Cecchi said.
Malena Boutique is located at 2111 Wilson Blvd and is open Monday through Friday from 10 a.m. to 5 p.m. and on Saturday from noon to 4 p.m.