(Updated 4:30 p.m.) Tend, a company that says it treats going to the dentist as a spa-like experience, will be opening in Ballston later this year.

Located at 4201 Wilson Blvd, in the Ballston Exchange complex across the street from Ballston Quarter mall, the new location is targeting a fall 2021 opening, a company representative tells ARLnow.

Tend is a New York-based luxury dentistry practice start-up that’s quickly expanding. It claims to be the first dentist that people actually look forward to. Appointments are booked through an app, offices are Instagramable, and patients can watch Netflix with noise-canceling headphones while getting their teeth cleaned.

The company recently raised $125 million for their further expansion in New York as well as the opening of several locations in Boston and the D.C. area.

Four D.C. locations are listed on Tend’s website as coming soon, but the Ballston office is not listed as of yet, nor is any other location in Virginia.

“We’re excited to kick off our ARL expansion in Ballston and are in active negotiation for additional locations throughout NoVA,” writes co-founder Andy Grover in an email to ARLnow.

Grover says that the reason Tend is expanding to the D.C. area is because there are similarities to the New York market, where the company already has found success.

“We know how successful our offering has been in NYC and we see a lot of parallels to D.C. — an urban, educated and sophisticated population that isn’t being served by an ecosystem of patient-centered dental care,” writes Grover. “Because of the commuting patterns of D.C. residents and the way the D.C. population has grown, we knew the [Rosslyn-Ballston] Corridor was a natural fit. Ballston Exchange has attracted top-tier restaurants and services to serve nearby residents and workers and we’re proud to be a part of it!”

The company is currently hiring for on-site jobs at the Ballston location, including dental care staff (dentists, hygienists, and assistants), studio managers, and associates for the “Welcome Bar.”

Ballston has seen a plethora of buzzy business announcements and openings in recent weeks. WHINO, an “experiential” restaurant and art gallery combination, is opening on Friday, June 18. Grilled chicken restaurant Farmbird starting serving customers this week, Salt Line is aiming a summer opening, and plant shop REWILD is looking at a July opening, among others.

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