Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that profiles Arlington-based startups, founders, and other local technology news. Monday Properties is proudly featuring 1812 N. Moore Street in Rosslyn.
A local agriculture-technology company is making it possible for people to buy pre-packaged goods based on how much carbon dioxide they save from entering the atmosphere.
EarthOptics, a startup with a significant Crystal City presence at 2461 S. Clark Street, uses artificial-intelligence to help farmers cheaply and efficiently map, report and verify how much carbon their farm land absorbs through the natural process of sequestration. This way, they can cash in on private- and public-sector incentives related to climate change mitigation.
Now, EarthOptics is using that data to let consumers support these farms more directly. With the labeling initiative, folks will be able to choose to buy products from food and beverage companies that source their ingredients from carbon-sequestering farms.
Consumers can expect to see the new label on certain products, especially from smaller food companies, in their grocery stores in 2023. The timeline will vary some depending on the growing season of particular crops.
“Consumers will be able to look at our Soil Carbon Project label and appreciate that the corn used to make their cornflakes took one pound of carbon dioxide out of the atmosphere and kept it in the soil, or the grain used to produce a six-pack of beer took 20 pounds of carbon dioxide out of the atmosphere,” EarthOptics CEO Lars Dyrud said in a statement.
EarthOptics has already begun the verification process with some interested growers.
The CEO says most soil carbon-mapping methods are time-intensive and expensive, and only yield estimates. That makes it harder for farmers and the packaged goods companies that buy their crops to benefit financially from carbon sequestration.
EarthOptics technology lowers the cost and improves the accuracy of the measurements, making it possible to launch a labeling system, he says.
“For a labeling initiative to be successful, it needs to be accurate and trustworthy,” Dyrud said. “Measuring soil carbon retention for food and other consumer goods historically has been a costly and time-intensive endeavor. What we’ve been able to do at EarthOptics is move the soil carbon needle from estimation to accurate, verifiable measurements.”
Doing so has a host of benefits, Dyrud previously told ARLnow. Farmers are able to contribute to climate-change mitigation through carbon credit marketplaces, where large corporations such as Google or Etsy offset their carbon footprint by supporting businesses that sequester the greenhouse gas.
EarthOptics engineers and researchers are also tinkering with the technology so that it can map more soil properties, such as nutrient and moisture levels, which would combat climate change while making food tastier and more nutritious.
The Earth’s soil naturally sequesters carbon but some human activity — particularly farming — can stymie that natural process. When the soil is too hard or tilled too often, the carbon can’t seep into the ground and instead is released into the atmosphere, where it can remain for thousands of years.
While certain agricultural practices contribute to greenhouse gas emissions, others can reduce them. Scientists estimate that soils, particularly farm soils, could sequester more than a billion tons of additional carbon each year, according to EarthOptics.
(Updated, 4:10 p.m.) It hasn’t been a perfect ten months, but Mir is happy to be alive. It was nearly a year ago when he, his wife, and his young…
Arlington’s fall aquatics class registration did not go swimmingly for many who attempted it on Wednesday. On the plus side, there appears to have been some degree of improvement from…
Today’s Listing of the Day is a 2 BD/2 BA home on a 2.5 acre lot with an oversized one car garage.
Discover what you should be doing if new to real estate development in Boring Title this week.
Do you struggle with anxiety, depression, stress, grief, trauma or anger? Are
you ready to make a change?
Lauren K. Nickum, LCSW, CSAC from Peaceful Mind Solutions is now taking new
clients for psychotherapy. Lauren has over 10 years of experience treating
mental health disorders and general life stress in adults and adolescents. For
more information visit
Signature Theatre just released single tickets for all 33rd season productions, which highlights the organization’s long-time relationship with legendary composer Stephen Sondheim. Beginning with the musical adaptation of The Color Purple and irreverent No Place to Go, the season continues with three Sondheim musicals, the DC premieres of Off-Broadway hit Which Way to the Stage and Pulitzer Prize finalist Selling Kabul, the Tony Award®-winning rock musical Passing Strange, and return of Signature’s cabaret series honoring legendary artists.
“Last November, the world lost an icon. The death of Stephen Sondheim was a blow to everyone in the theater community. Signature Theatre would not be the same without Sondheim — he IS Signature’s ‘signature.’ This season, we are honoring the legend with productions of Into the Woods, Pacific Overtures and Sweeney Todd dedicated to his memory. These shows represent the diversity and range of Sondheim,” said Signature’s Artistic Director Matthew Gardiner about the new season.
Azure Dream Day Spa is hosting their Grand Opening Celebration at their beautiful new spa located at 901 N. Quincy St. on Friday, August 12 from 5-9 p.m.
All are invited to come tour the new spa and to take