HQ2 will be home to Arlington’s second Conte’s Bike Shop, a South Block, the second location of Vienna-based Social Burger and the first brick-and-mortar location of HUSTLE — a high intensity cycling workout business.
South Block’s Met Park spot will be one of four new planned locations that will open in the next two years, South Block’s Vice President of Marketing Lindsey Parry told ARLnow.
“For us, it’s always been about our community first and so the opportunity to build new blocks and to be a part of HQ2 to us is just really establishing those local roots, continuing to grow,” she said.
A common thread among the businesses is making an impact in their communities.
South Block owner Amir Mostafavi started nonprofit Fruitful Planet that gives fresh fruits and vegetables to food insecure communities and people in need. And at Social Burger in Vienna, 40 meals a week that its customers purchase go to Lamb Center, a homeless shelter.
Social Burger Owner Denise Lee said she’s looking forward to showcasing the business and bringing the burger spot to a bigger setting.
“I’ve been there several times through the construction phase,” she said. “It’s amazing. I’m excited to be part of that. It’s going to be a beautiful campus when the time comes.”
The restaurant will be larger than its original, with a planned 38 seats, and some outdoor seating, Lee said.
HUSTLE co-founder Sunny Miller started the online workout platform during the pandemic to continue connecting with the community she had built through cycling classes. HUSTLE later began pop-up classes at the Wharf in D.C., but to have a permanent space for the business is something special, Miller said.
“This space is going to mean so much for my team and the community because we finally have a place where they can come on a regular basis,” she said.
HUSTLE has already started running free strength classes in Long Bridge Park, Miller said. And they will also be starting cycling classes there every Saturday, beginning in June.
Conte’s Bike Shop co-founder David Conte said the approximately 4,000-square-foot space will feature a mezzanine with a studio for seat fitting, floor-to-ceiling windows, and a coffee bar similar to the one at its Navy Yard location.
“For us to have an opportunity to literally be on the ground floor with an organization like Amazon that’s going to serve the community and the county really quite fabulously, is really humbling and it’s a real privilege,” said Conte’s co-founder Wayne Souza.
“Amazon is excited to bring these businesses and more to HQ2, helping to build a vibrant, buzzing neighborhood,” the company said in a blog post this morning.
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