Join Club

How a bustling food truck opened a brick-and-mortar location with help from Arlington

Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

A local health foods truck opened a brick-and-mortar location this year with help from a small business resource offered by Arlington County.

Health Pub, which offers organic, vegan açai bowls and smoothies, was launched as a food truck in April 2022 by Jan Moyo and Kewan Masoud.

They applied for and were accepted into ReLaunch, a small business grant program managed by Arlington Economic Development that helps entrepreneurs with financial and strategic planning, record keeping, improving branding and increasing their digital presence.

Through the program, the founders got connected with mentor companies and received a new website and consulting services for free. Eligible companies must be located in Arlington, have an up to date Arlington business license and operate in the county within the last month, according to AED’s website. They must also have fewer than 50 employees.

“With BizLaunch, we were looking to get assistance on things we couldn’t do ourselves. Things like setting up your website can set your marketing back and BizLaunch helps with that,” Moyo tells ARLnow. “We always want to utilize all the resources the county offers and BizLaunch was a blessing in that regard.”

Since then, Health Pub has added its first physical location in the food court at Fashion Centre at Pentagon City (1100 S. Hayes Street), and has gone from two to seven employees. Moyo says Arlingtonians love Health Pub’s açai bowls, smoothies and juices.

“In Arlington — being a healthy county — people have really embraced our product and our brand,” Moyo said. “Even our popularity in terms of the calls we get for events, the lines we have whenever we are at an event, has just been amazing and mind-blowing.”

HealthPub’s brick-and-mortar location in Fashion Centre at Pentagon City (via HealthPub/Facebook)

Over the next five years, Health Pub says it plans to open more storefronts and food trucks throughout the D.C. area, and is considering franchising the brand nationally.

Initially, the plan was to franchise just food trucks, but Moyo said he and his business partner found the trucks needed support from brick-and-mortar locations, such as during the winter months, when the food truck does not operate.

“For us to properly franchise, we’re working on our model store and model truck,” Moyo said. “Once we draw the proper plans, that’s when we’ll offer the brand as a franchise to other people.”

While Health Pub is not the only local purveyor of açai bowls, smoothies and juices, Moyo says the food truck distinguishes Health Pub from competitors like South Block.

“We’re are going to be around you in some way,” he said. “We are always a popular option because we’re the healthiest food truck in the DMV area. Any event we go to, we always get long lines and we always are booked throughout the week.”

Once spring arrives next year, folks will be able to find the food truck every Sunday at the Columbia Pike farmers market, every Wednesday at the Rosslyn farmers market, and other locations in Arlington and D.C.

The line to order from local food truck Health Pub when it stopped at the Catholic University of America in D.C. in October (via Health Pub/Facebook)

Recent Stories

Morning Notes

Funeral Procession for Marine — From the Arlington County Police Department: “A funeral procession for Cpl. Spencer Collart, who tragically died in a training exercise, will travel through Arlington tomorrow….

ARLnow Daily Debrief for Sep 22, 2023

Good Friday evening, Arlington. Let’s take a look back at today’s stories and a look forward to tomorrow’s event calendar. 🕗 News recap The following articles were published earlier today…

A local nonprofit specializing in job placement for disabled individuals is drawing on federal funding to expand its services.

This column is written by the team at Arrowine & Cheese (4508 Cherry Hill Road). Sign up for the email newsletter and receive exclusive discounts and offers. Order from Arrowine’s expanding online store for curbside pickup…

Thorough Testing

Sometimes mold is easy to spot, but you don’t know how deep inside your walls it has spread. It can grow in sinks, cabinets, and other places you frequent every day. If you find mold, the question remains: Do I call a professional? Thistle Environmental, LLC believes in quality, comprehensive testing.

CALL NOW: (703) 929-4036

Submit your own Announcement here.

Equality Arlington Coming Out Party

Come celebrate National Coming Out Day at Equality Arlington’s Coming Out Party on Wednesday, October 11th from 7-8:30 PM at Busboys and Poets (Shirlington)! Senator Adam Ebbin is our featured speaker and we will have Arlingtonians sharing what coming out

NY Cat Film Festival

Experience through film the beauty of our relationships to cats. This unique film is a compilation of shorts with a feline theme which premieres every year in New York City and then travels to venues across the United States. This

×

Subscribe to our mailing list