Local startup Higher Logic acquires another company to boost its website design services

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With a seventh acquisition under its belt, local startup Higher Logic is launching a new service for building easy-to-navigate websites.

Ballston-based Higher Logic (4250 N. Fairfax Drive) offers solutions to businesses to cultivate relationships with their customers and for membership-based organizations that want to improve how they engage with members online.

With the acquisition of eConverse Media, a 13-year-old company that has worked with Higher Logic for more than a decade, the company announced it is able to launch a new solution for users of Higher Logic Thrive Design.

The new product would specifically target improving website design for organizations that support an online community. The company says bad design can make it harder for people to stay engaged.

“Associations are looking to create synergy between their website and community, but many times do not have the resources in-house,” Kevin Boyce, CEO of Higher Logic said in a statement. “For years, we have partnered with the eConverse team to provide additional design resources that help create that synergy for our customers. Today, we are bringing their expertise into Higher Logic and launching Higher Logic Thrive Design, to drive powerful member experiences across an association’s entire digital landscape.”

With the acquisition, Higher Logic welcomes nine new team members, including founder Martha Jack, who have a combined experience of more than 40 years with Higher Logic products.

Higher Logic Thrive Design aims to personalize how people interact with websites to improve how they engage with a company’s website and community. It is designed to be a one-stop-shop for customers.

“By officially joining Higher Logic, we will have more opportunities to collaborate and align our design services with product development,” Jack said in a statement. “In my new role as Senior Director, Design Services at Higher Logic, I look forward to strengthening relationships and offering more comprehensive design solutions that drive innovation and success for our customers.”

In two weeks, Higher Logic will be hosting its annual Super Forum conference, where Jack’s team will demonstrate how the website design service works.

Since its founding in 2007, Higher Logic has acquired seven companies, including Canada-based Vanilla in 2021, South Carolina-based startup Customer Imperative in 2020 and four other companies in 2017. This spree of acquisitions brought the company’s total headcount to 400.