Conte’s Bike Shop gearing up to open in the next few weeks at Amazon HQ2

Conte’s Bike Shop could open later this month in Pentagon City, perhaps making it the first business to open at Amazon’s new HQ2.

The nearly seven-decade-old, Virginia-based bike shop is planning to open its newest location inside of the still-under-construction office complex at 1350 S. Eads Street late this month or in early May, manager of strategy and operations George Lee told ARLnow. It will be situated adjacent to Good Company Doughnuts, which is set to start serving later in the summer.

If Conte’s Bike Shop meets that timeline, it will be the first business to open within the first phase of Amazon’s second headquarters, also known as “Metropolitan Park.”

The 4,000-square-foot store will be a bit different than other Conte’s locations, including the one in Virginia Square, in that it will feature a small cafe with complimentary coffee and will be focused “on being a start/stop/mid-ride point for cyclists with [Mt. Vernon Trail] access just a few blocks away,” per Lee.

It will also host “inclusive beginner-friendly group rides” and provide retail sales, repair services, and rentals like its other stores.

“It is a big deal for us as we are now the bike shop in the DC area with the best coverage of locations so customers are able to utilize services that come with bike purchases in any of our locations; we have a lot of customers in this area that used to travel 30-40 mins to get to a bike shop and now there will be one on their door stop,” Lee said.

This new location will be Conte’s second Arlington shop. The company also has stores in Alexandria, Vienna, and Falls Church. In total, the company has 21 locations in five states plus D.C.

Last May, Amazon announced that Conte’s and several other businesses were set to move into HQ2. Two months later, it announced that Peruvian Brothers, Good Company Doughnuts, and others would be joining them there as well.

“We are also humbled to have been selected by Amazon as a local… family business with deep history in the market as one of the most professional and approachable bike shops,” Lee said.

Conte’s hoped-for spring opening comes a bit sooner than Amazon’s planned summer debut of HQ2. Last month it was reported that the company was delaying construction of the second HQ2 phase — with the distinctive “Helix” tower — due to economic conditions and post-pandemic work patterns.