Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that profiles Arlington-based startups, founders, and other local technology news. Monday Properties is proudly featuring Three Ballston Plaza.
An Arlington small business owner had his marketing firm acquired by a national software company last month.
The story is a case study of finding success by breaking into a niche industry.
Six years ago, Justin Gooderham founded a marketing company to help clients expand their reach with mobile-friendly websites, blog content and social media pages.
At the suggestion of a friend, however, the entrepreneur tailored his fledgling company, Dalton Digital, to a sector with little competition for his services: title insurance.
“There are tons of agencies that help lawyers, that help dental practices, that help plumbers, but the title industry was relatively untapped, so there were lots of companies that needed the help of the service that I provide, so it was just a good match,” Gooderham told ARLnow.
He leaned on resources from Arlington Economic Development’s BizLaunch to establish connections and grow the business.
“I’m an Arlington native, so I started kind of close to home, reaching out to local businesses to kind of get my name out there, introduce myself,” Gooderham said.
During the early years, the local entrepreneur oversaw quick growth. By 2019, the company won the Arlington Chamber of Commerce’s Home-Based Business of the Year Award.
More recently, however, the founder said his small team at Dalton Digital was reaching an upper limit — until an offer from Jenesis Software came along. The health insurance management company was started by an insurance agent who, like Gooderham, recognized small agencies needed help establishing an online presence.
The acquisition, announced in late August for an undisclosed amount, will give Dalton Digital “access to a broader range of resources, technologies, and expertise,” according to a press release.
Gooderham says that this is a win for clients.
“It just made sense,” Gooderham said. “I felt like I was a bit maxed out in terms of what I could do myself and my small contracting team, but [Jenesis] has a bigger company with more resources.”
The founder will stay involved with the company after the acquisition, but is looking to explore other areas beyond Dalton Digital.
He says that one of his biggest takeaways after starting and growing his business has been getting to know his customers and their needs.
“Getting to know the business, asking the right questions and uncovering those layers is really instrumental in understanding a business and ultimately doing business with them,” Gooderham said.
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At Generation Hope, we’re dedicated to supporting teen parents in college as they work toward earning their degrees. We are in need of caring child care volunteers for upcoming events on Saturday, October 21st (in Washington, DC), and Saturday, November 4th (in Arlington, VA). Join our growing volunteer community and support us at an event this fall!
At all of our events, we provide free onsite child care for the children of the teen parents we serve, creating a nurturing environment for the kiddos while their parents learn valuable life skills and build community.
If you enjoy working with children and are looking to make an immediate impact in your community, please visit https://www.generationhope.org/volunteer to learn more.
Join us for Arlington’s biggest civil rights & social justice event of the year. The banquet is back in person at the Arlington Campus of George Mason University.
Our keynote speaker this year is Symone Sanders from MSNBC and former Chief of Staff for Vice-President Kamala Harris.
The Master of Ceremonies is Joshua Cole, former state delegate, NAACP President, and local pastor.
Tickets/seating are limited. Purchase your ticket today! Sponsorship opportunities available.
Join us at Church of the Covenant on Military Road every other Wednesday afternoon from 4:00-5:30pm beginning on October 18th for The Backyard: After-School Kids Club. Cost is free! The program will provide recreation, snacks, Bible stories, and other fun