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Arlington County mulls $75K in support for small, legacy businesses in National Landing

Restaurant Row in Crystal City (staff photo by Jay Westcott)

A round of recovery funds may soon be coming to long-time small businesses in National Landing.

Potentially up for grabs is $75,000 in funding from the National Landing Business Improvement District. The proposed initiative, which the Arlington County Board is set to consider on Saturday, would build on the ReLaunch program, which provides grants to small local establishments.

“While the current ReLaunch program is funded and is offered to all eligible businesses in the County,” a county report says, “the BID intends to prioritize National Landing businesses to increase the marketing to and availability of the program resources for this important segment of the small business community, which may need technical assistance to retool their businesses to remain competitive in a changing market.”

The funds are meant to assist “legacy” businesses “impacted by changing market conditions exacerbated by the COVID-19 pandemic,” the report continued.

Eligible businesses must be at least 10 years old, have fewer than 10 employees and have a primary location within the boundaries of the National Landing BID, which span Crystal City and parts of Pentagon City and Potomac Yard, the county says. They must also “in good business standing,” operating with up-to-date business licenses and current on, or on a payment plan for, all county taxes.

The BID, in partnership with the Restaurant Association Metropolitan Washington, has previously handed recovery funds to numerous Crystal City and Pentagon City establishments. Two rounds of the “Love Local” relief program each divvied out $100,000 in 2021 and 2022.

The latest batch of funding would go through the Arlington Economic Development BizLaunch Division, which would then distribute the $75,000 this year.

The county report noted the importance of supporting National Landing during a time of intense development and investment, including, most recently, the announcement that the Washington Capitals and Wizards would move to Alexandria — predicted to be a boon for the hospitality industry in the National Landing area.

“The area is experiencing transformative growth, with over $12 billion in public and private investment underway, including Amazon’s second headquarters, a surge of new residential construction and retail offerings, and major park and multimodal transportation investments that are enhancing a thriving residential, hotel, and business community,” the report says. “The BID is strengthening the experience and identity of National Landing.”

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