Dubbed “Love Local,” the marketing campaign will distribute almost $100,000 in grants to eligible retail and dining establishments within the boundaries of the BID, through a partnership with Restaurant Association Metropolitan Washington.
“While the support of businesses is a consistent function of Arlington County’s business improvement districts, the specific needs of businesses has changed as a result of the global health pandemic,” a county report said. “This initiative aims to provide direct financial support to businesses within the BID boundary in response to the economic conditions created by the COVID-19 pandemic.”
The BID does not yet have a comment, a spokeswoman said.
The $100,000 in funding for the program includes an administrative and marketing fee of $10,000 for RAMW, which will administer the grants.
During its regular meeting on Saturday, the County Board approved the BID’s request to change its work plan for the 2021 Fiscal Year to include this grant program. The amendment allows the business district to provide direct assistance to businesses in the form of a grant, “an action that requires approval by the County Board as the governing body of the BID,” the county said.
County Manager Mark Schwartz is able to review the eligibility requirements to participate in the grant program as well as how the money would be used if not for the relief program, the county said.
This is the first fiscal year that the organization is fully operational as the National Landing BID, according to its 2021 Work Plan. The County Board voted in September 2019 to expand the boundaries of the Crystal City BID to include Pentagon City and Potomac Yard.
Image via Google Maps
New signage is coming to National Landing and Ballston.
The business improvements districts that serve as boosters for the areas are planning to put hundreds of new banners on light poles. The County Board approved the use of such non-commercial signs in the public right-of-way at its meeting last weekend.
The National Landing signs will differentiate the BID’s three distinct neighborhoods — Crystal City, Pentagon City and Potomac Yard — while highlighting the National Landing branding.
The Ballston BID banners, in the neighborhood’s orange, white and black colors, will include slogans like “Skill Full,” Taste Full,” “Power Full” and “Event Full.”
Photos via Arlington County
After years of delays, plans for half of an undeveloped parcel of land in Potomac Yard, called Land Bay C East, are taking shape.
Two residential buildings with ground-floor retail, bisected by a pedestrian pathway, are planned along Potomac Avenue and Crystal Drive between 29th Street S. and 33rd Street S. In addition to 488 residential units, the plans call for underground parking and open space.
The developer, ZOM Living, has dubbed the project Hazel National Landing. A luxury apartment developer with an office in Tysons, ZOM Living has built The Beacon Clarendon on N. Irving Street and 19Nineteen in Courthouse.
The plans are a long time in coming for the parcel, which is currently used for parking and as a construction staging area, said Adam Watson, a County planner, in a staff presentation from December.
“Despite persistent leasing efforts, the property remains vacant,” said Martin “Art” Walsh, the attorney for the project, said in ZOM Living’s presentation from December. “We’ve worked with economic development to verify our efforts in terms of trying to lease the property.”
The original site plan was approved in 2007 and situated four office buildings over an underground parking garage. It allotted more than 1 million square feet to office space, 41,000 square feet for retail space, as well as a half-acre for a park.
The land is owned by German grocery chain Lidl, which has its U.S. headquarters nearby. In 2017, the County Board gave Lidl a three-year extension to develop the property.
In February 2020, six months before the three-year extension ended, Meridian Development Group seemed poised to swap offices with residential buildings. Two months later, ZOM Living submitted its plans.
ZOM Living’s development covers Land Bay C East, while the western half is still slated for offices.
The first residential building will be 150 feet tall, with 14 floors and 297 residential units. The second building will be 120 feet tall, with 11 floors and 191 units. The towers share 9,181 square feet in retail space and two floors of below-grade parking, with 399 residential spots and 15 retail spots.
Some of the lower-level units will have their own townhouse-style exterior entrances.
Renderings illustrate primarily brick buildings with large patios and greenery on the ground floor and rooftop, overlooking a tree-lined passageway and plaza.
“We’re very excited about the vibrancy and potential of this project, not only for the buildings but the public open space,” said Tom Kerwin, the founding principal of bKL Architecture, during the December presentation.
A public engagement period for the project ended in December 2020. The Site Plan Review Committee will look over the project in February and March, prior to consideration by county commissions and the County Board.
Photos via Arlington County
On Saturday, the County Board is scheduled to review an agreement with the City of Alexandria to build a connector trail near Four Mile Run and Route 1, in the Potomac Yard area.
“The Connector Trail will connect a trail to be constructed by Arlington County from Richmond Highway in Arlington County to a portion of the Four Mile Run Trail located in the City of Alexandria,” says a county staff report.
The new trail and the connecting trail are part of a development plan for Short Bridge Park. The waterfront park, adjacent to several bridges over Four Mile Run, is part of both Arlington County and the City of Alexandria.
“The first phase of development of Short Bridge Park involves the construction of the New Trail leading from Richmond Highway across a parcel currently owned by Arlington Potomac Yard Community Association and on which the County Board has a public access easement,” the staff report said.
The board will have three years to construct these paths.
“The County shall be responsible for maintenance, repair and replacement of the connector trail and the removal of trash and debris during the term of the agreement,” the report said.
Short Bridge Park was created through a site plan that the County Board approved in 2000. A master plan for the park, including a name change from the informal moniker “South Park,” was hashed out in 2018 after “extensive community engagement.”
Polls Are Open — After a record-setting run-up to the 2020 presidential election, it’s Election Day and polls are now open. Polling places in Arlington are open until 7 p.m. County government is closed today so metered parking will not be enforced. There are two local races: Audrey Clement (I) challenging incumbent Libby Garvey (D) for Arlington County Board, and Cristina Diaz-Torres, David Priddy and Symone Walker vying for two open Schools Board seats. [Arlington County]
Other Races on the Ballot — Two of Arlington’s members of Congress — Democrats Rep. Don Beyer and Sen. Mark Warner — are facing Republican challengers: Jeff Jordan and, in the Senate race, Daniel Gade. Both Jordan and Gade are retired Army officers. Also on the ballot are a pair of proposed changes to the Virginia constitution, and five county bond referenda, including one facing some organized opposition. [Arlington County]
Changes to Potomac Yard Development — “Six months after pivoting from office to residential, ZMA Development is aiming to go slightly smaller at Potomac Yard. The latest plans filed with Arlington County have reduced the number of residential units from 620 to 488 units planned at the Landbay C-East site at Potomac Avenue between 29th and 33rd Streets S (map). The two-phase development, now dubbed Hazel National Landing, also has added a 50 foot-wide ‘pedestrian passageway.'” [UrbanTurf]
Marymount Adding Softball — “Dr. Irma Becerra, President of Marymount University, has announced the addition of softball as a varsity sport, with competition set to begin during the Spring 2022 semester.” [Press Release]
New Public Access TV Series — “Months after their senior year in high school did a 180 degree turn from what they envisioned nearly a year ago for senior year rites, a group of students from Arlington launched the Gen Z Diaries: Senior Edition.” [Press Release]
Nearby: A Woke Retirement Home — Residents of the Goodwin House senior living community in Bailey’s Crossroads, home to a number of former Arlingtonians who were engaged in civic activism, have been busy getting out the vote and supporting the Black Lives Matter movement during the pandemic. [Washingtonian]
The final plans are in for a trio of road projects in Arlington, and two out of three involve the removal of travel lanes.
The projects — in Rosslyn, Dominion Hills and Crystal City/Potomac Yard — are all part of the county’s 2020 road repaving schedule. Each has been singled out for changes to the lane striping via the county’s Resurfacing Projects for Complete Streets program, which aims to make streets safer for drivers, cyclists and pedestrians via inexpensive means during the regular repaving cycle.
The first project is planned in Rosslyn along Clarendon Blvd, from N. Rhodes Street to N. Oak Street, near the standalone Starbucks. The plans call for new sections of buffered and protected bike lanes, green paint for bike lanes through intersections, upgraded signage, and no reduction in travel lanes — though it will remove seven of 78 on-street parking spaces.
The Clarendon Blvd project is set to start construction this month.
The second project will reconfigure Potomac Avenue in the Potomac Yard area of Crystal City, from Crystal Drive to the county line. The project calls for upgraded bike lanes, an interim on-street pedestrian zone along a construction site, new turn lanes, and 34 new parking spaces. One of two travel lanes in each direction will be removed, though the road has relatively light traffic.
The Potomac Avenue project is also set to start construction this month, and is reportedly now underway.
Milling and repaving have started on Potomac Avenue from Crystal Drive to the County line. With this work, the County also will upgrade the bike lanes in both directions and add improved markings. https://t.co/kT2A0tQbXX
— NationalLanding (@NationalLanding) July 9, 2020
Finally, the last project will make changes to Wilson Blvd through the Dominion Hills neighborhood, from Bon Air Park to the county line. It calls for the addition of turn lanes, dedicated school and transit bus stop lanes, curb extensions for shorter crossing distances, buffered bike lanes, and marked bike lanes through intersections. It adds one parking spot to the stretch but removes one of two travel lanes in each direction.
The removal of lanes follows a prior, similar project along sections of Wilson Blvd from Bluemont to Bon Air Park, which was somewhat controversial at the time but only resulted in minimal traffic impacts for the average rush hour commuter.
The Wilson Blvd project is set to start construction later this summer or in the early fall.
The design process for the three projects involved two virtual open houses and rounds of public feedback, through which a number of modifications to the plans were made.
Crystal City, Pentagon City and Potomac Yard are still separate neighborhoods — but the business improvement district that serves them has a new name today.
The Crystal City Business Improvement District has been officially renamed the National Landing Business Improvement District. The BID has a new website, a new video and a new logo, which gives a visual nod to the area’s “Metrorail lines… abundant natural green spaces and parks, and the water of the Potomac River nearby.”
The name change coincides with two separate events that happened in parallel: the expansion of the BID’s boundaries to include portions of Pentagon City and Potomac Yard, and the arrival of Amazon’s HQ2. The initial HQ2 announcement caught people off guard as it referred to “National Landing,” a term coined by economic development officials in the pitch to Amazon but to that point never revealed to residents.
At the BID’s annual meeting this morning, during which the name change was approved, Arlington County Board Chair Libby Garvey spoke on the broader topics of racial equity and recovery from the pandemic.
“As we come through this we are going to be a stronger Arlington, more equitable, more innovative and more resilient,” Garvey said in prepared remarks. “There is no place I’d rather be in the world than here in Arlington, and a lot of that right now is simply because of this community. We are strong, we are smart, and we are caring.”
More on the name change from a press release:
The Crystal City Business Improvement District is officially renamed the National Landing Business Improvement District (BID) following an action by its voting membership at its annual meeting today. The virtual event included remarks from National Landing BID President and Executive Director Tracy Sayegh Gabriel, Arlington County Board Chair Libby Garvey and American Diabetes Association President & CEO Tracey Brown.
The organization’s adoption of the National Landing name is the culmination of a robust, years-long community engagement process in which the BID sought and received positive feedback from residents, civic associations and stakeholders, and attained approval from the Arlington County Board.
The name and coinciding brand assets, which were unveiled for the first time at the meeting, aim to better reflect the BID’s enlarged boundaries and to foster a more cohesive identity for National Landing, which is comprised of Crystal City, Pentagon City and Potomac Yard-Arlington. The National Landing area encompasses nearly 12 million square feet of office space in a mixed-use, walkable urban center that includes more than 26,000 residents, nearly 5,900 hotel rooms and over 450 restaurants and shops.
The new visual identity for the organization and unified district includes a new logo and corresponding digital assets including a video, website (Nationallanding.org), and social handles (@NationalLanding on Twitter & Instagram, @NationalLandingBID on Facebook). The branding features an iconic “N” comprised of bright yellow, blue and green, which reference the Metrorail lines, the area’s abundant natural green spaces and parks, and the water of the Potomac River nearby. In a nod to National Landing’s unparalleled connectivity, the logo’s clean, rounded edges reflect transit systems, the airport and motion. To reinforce the unified spirit of the area, all three neighborhood names are included in the logo.
In her remarks, Ms. Gabriel reflected on the BID’s accomplishments over the past year, which include achieving its longstanding goal of expansion. “At nearly one square mile or 60 blocks, an expanded BID geography enables us to promote the area’s unified identity as a vibrant, nationally-recognized urban center and to shape and manage growth and investment in ways that enhance the quality of life for those who live, work and visit here,” said Ms. Gabriel. The BID also worked with local organizations and businesses to produce its signature lineup of programs and events and introduced new art installations and beautification projects this year.
Ms. Gabriel addressed the BID’s ongoing work to support the community during the COVID-19 crisis, which included a $100,000 contribution to Arlington’s Small Business Emergency GRANT Program to help National Landing establishments whose operations were impacted by the pandemic. The BID also shifted to a lineup of virtual programming; launched its “Hometown Heroes” program to recognize inspiring community members; and created the #LoveNationalLanding campaign, an ongoing partnership with local artists to enliven the streets, highlight small businesses and foster neighborhood spirit.
Ms. Gabriel stated that the BID is more committed than ever to guiding the area’s growth in ways that promote equity and inclusion. In addition to providing its core set of services to the entire National Landing area, the BID is prepared to assist through the various stages of reopening and recovery and continues to explore civic partnerships to serve the humanitarian needs of the community. To accomplish its goals, the BID will grow its staff as it continues to settle into its new offices at 2011 Crystal Drive.
Despite the year’s challenges, the BID underscored optimism for National Landing’s future, highlighted by the construction of Amazon’s second headquarters and the company’s hiring efforts, planned park improvements and the area’s robust residential development pipeline. In addition, continued funding for transformative infrastructure projects like the CC2DCA intermodal connector and Route 1’s conversion to an urban boulevard will deliver next generation mobility.
Through these projects and other strategic efforts, Ms. Gabriel remarked that, “The National Landing area is poised to serve existing and future residents, employees and visitors who appreciate a community that offers convenience, urban amenities and a vibrant and transforming public realm.”
(Updated at 1:40 p.m.) Arlington County will be holding a virtual public meeting tonight to discuss a trio of road projects set for later this year.
The county plans to repave and re-stripe portions of Wilson Blvd in the Dominion Hills and Boulevard Manor neighborhoods, Potomac Avenue in Potomac Yard, and Clarendon Blvd in the Courthouse and Rosslyn neighborhoods. The work is expected to take place this summer and fall, following the current public engagement process.
Arlington has been using its regularly-planned street maintenance to re-stripe roads in an effort make them safer, particularly for pedestrians and cyclists. It often involves the addition or enhancement of bike lanes, sharrows and crosswalks.
More from the event page:
The Master Transportation Plan identifies routine street maintenance as an opportunity to provide cost-effective and easy to implement measures to improve safety and access for all people using the street. Community engagement is a core value in Arlington, and we wanted to provide opportunities for community members to share their feedback on the concept plans for the 2020 Street Maintenance season.
Please join county staff for an online meeting on Thursday, June 4 from 6:30-7:30 pm to learn about the project, ask questions and share feedback on the design concepts for the three 2020 Resurfacing Projects for Complete Streets.
Staff will present concepts for:
- Wilson Boulevard – N Larrimore Street to McKinley Road (Dominion Hills/Boulevard Manor)
- Potomac Avenue – S Crystal Drive to Alexandria City Line (Potomac Yard)
- Clarendon Boulevard – N Nash to N Oak Street (Clarendon-Courthouse/Radnor/Fort Myer Heights)
An online open house in April discussed all four projects.
Black Lives Matter Live Chat with ACPD — “Yolande Kwinana will interview Chief Jay Farr and Andy Penn on the current situation regarding police brutality and what ACPD is doing to protect the Arlington African American people. I encourage Arlingtonians to send in questions during the live and in the discussion tab before the live chat.” [Facebook]
N. Va. Unemployment Rate Rises — “Northern Virginia’s unemployment rate hit 10% in April as business shutdowns due to the coronavirus pandemic ricocheted through the economy. A total of 163,158 Northern Virginia residents were unemployed and looking for work during the month, the Virginia Employment reported Wednesday.” [InsideNova]
Nearby: Movie Theater Unlikely to Reopen — “The Regal Potomac Yard movie theater appears to have shown its last picture. Regal Cinemas has scrubbed the 16-theater multiplex at 3575 Potomac Ave. from its list of Virginia locations on its website. Couple that with the fact Virginia Tech and JBG Smith Properties plan to redevelop the North Potomac Yard site on an accelerated timeline, it’s likely the theater showed its last film months ago.” [Washington Business Journal]
A long-delayed development project in the Potomac Yard area is likely to go back before the Arlington County Board this year with some changes.
Developer Meridian is expected to seek a modification to the earlier plan to build four office buildings on the empty plot of land along Richmond Highway, south of Crystal City, known as Potomac Yard Land Bay C.
The site plan was originally approved in 2007, per our earlier reporting, to include four buildings over an underground parking garage. It includes more than 1 million square feet of office space, 41,000 square feet of retail space and a half-acre park known as North Plaza. The window to start work on the site, located near the Lidl headquarters, was extended by three years by the state legislature in 2017.
A county spokeswoman tells ARLnow that half of the planned complex may be switched from office to residential use, with an option to also build a hotel instead. The change was foreshadowed in a conceptual site plan submitted to Arlington’s planning department. (Such plans are submitted for feedback from county planners and precede formal site plan filings.)
“The conceptual site plan for Potomac Yard Land Bay C proposes to convert the approved office GFA to residential use, with an option for hotel use as well,” said Dept. of Community Planning, Housing & Development spokeswoman Gina Wimpey. “The conceptual site plan is still under staff review, and we don’t know if or went the application will file a preliminary site plan, which would be the next step after the conceptual site plan. The conceptual site plan covers only the eastern half of Land Bay C, not the western half.”
A planning division presentation to the County Board last week suggested that planners were expecting the new site plan to be filed in time for County Board approval by the end of the year.