Around Town

Pirouette Cafe & Wine Shop is closing after months of struggling to increase business in Ballston

The owners of a small wine bar and restaurant in Ballston are closing their doors for good this month, citing rising operating costs, flagging sales and a struggling region-wide economy.

Pirouette Cafe & Wine Shop’s last day of service is Saturday, Oct. 18 at 4000 Fairfax Drive, owners Jackie and Philippe Loustaunau announced on social media and in an email to customers yesterday (Wednesday).

“Under the current outlook and conditions, we do not see business improving over the next few months, a view shared by colleagues in the industry,” the couple wrote. “Neither the bank nor the landlord is willing to give us a break, and we have exhausted our personal finances. This is an unforgiving environment for small, family-owned businesses. We have no choice but to close.”

The closure is “heart-wrenching and a huge loss” for the husband-and-wife duo, who fulfilled longtime dreams of opening the neighborhood wine shop in 2022. Until recently, the business’s revenue had been increasing and the couple felt “full of hope that there was a path to success.”

“But then the full impact of the current economy hit us,” they wrote. “We saw a significant reduction in revenue over the last 3 months. Regulars disappeared or came infrequently. We walked fewer and fewer entrées to tables, guests instead opting to share a bottle of wine and sometimes an appetizer.”

Sales slowed as operating costs rose from tariffs, inflation and vendor delivery fees, forcing the business owners to lay off several team members, they wrote.

Pirouette Café & Wine Shop (photo via Pirouette/Instagram)

The Ballston shop has been a lively destination with frequent wine tastings, live music and holiday celebrations.

Its executive chef, Adam Hoffa, won the title of “Best Chef” in Arlington Magazine’s “Best of Arlington 2025” and represented Pirouette on Food Network’s “Chopped” cooking competition show last spring.

The Loustaunaus expressed gratitude to their neighbors and longtime customers, as well as to their staff and sommelier servers — some of whom, they shared, will continue to pursue wine careers at wineries, shops and education programs in the region.

Pirouette will serve wines until its last day, and small plates will be available through the end of this week.

“The vision of Pirouette is now gone, but the energy and the emotions and the community is not,” owners wrote. “Like the phoenix, we will need to figure out how we resurrect from this into even better versions of ourselves.”

Photos 4-5 via Pirouette Restaurant & Wine Shop/Instagram

About the Author

  • Katie Taranto is a reporter at Local News Now, primarily covering business, public safety and the city of Falls Church. She graduated from the University of Missouri in 2024, where she previously covered K-12 education at The Columbia Missourian. She is originally from Macungie, Pennsylvania.