Think of the concept of Datesocial as a group date for the digital age. Singles (and their friends) can sign up for one of the events online and then show up at the designated event for an in-person experience.
Co-founder and CEO Ian Lang explained that 20 men and 20 women can participate in each event, and they are split into groups of four. The groups are each paired up for 12 minutes at a time — we’re told that’s long enough to make an impression, but not so long as to make things awkward. At the end, participants turn in a list of up to five people they’d like to see again. If there’s a mutual match, Datesocial will re-introduce them via email within 24 hours.