This sponsored column is written by Peter Bui, founder of The Honest Teacher. An Arlington native and former teacher, Peter offers private tutoring services that focus on the individual needs of students and emphasize the core values of confidence, independence and resilience.
According to Dr. BJ Fogg of the Persuasive Tech Lab at Stanford University, there are three core motivators: sensation, anticipation and belonging. Each motivator has two sides: pleasure/pain, hope/fear, and acceptance/rejection. What is more intriguing and insightful about Fogg’s approach to motivation are his challenges to the current paradigm of motivation.