In the lower level of the Garden City Shopping Center at the corner of Lee Highway and N. George Mason Drive, Jonathan Elias, Chris Bienlein and their friends can be found amidst a haze of vapor, puffing away on electronic metal tubes.
Elias, 30, owns My Vapez, a store at 5183 Lee Highway that sells vaporizers, a form of e-cigarette. Bienlein is his friend and partner in the fledgling enterprise, but it has become increasingly clear to them that, even though e-cigarettes are a new phenomenon, the market is booming.