Press Club

McGruff the Crime Dog Gets a Makeover

McGruff the Crime Dog has been encouraging kids to “Take a Bite Out of Crime” for 30 years now. To celebrate McGruff’s big anniversary, the Crystal City-based National Crime Prevention Council has spruced up the old dog’s look.

Perhaps sensing that a mascot who talks to children while wearing a trench coat with nothing underneath is a bit suspect, the new McGruff now sports a shirt and tie, along with less frumpy-looking slacks and shoes.

In addition to a new look, McGruff has a new mission: to help prevent bullying. And who better to talk about bullying than someone who got punched in the face by a Metrobus driver?

Just don’t expect McGruff to get “too preachy.”

“We knew that if our audience caught us talking down to them, we wouldn’t be effective,” said Adam Kline, who wrote the screenplay to McGruff’s new animated video. “So while we treated the subject earnestly, we always tried to inject some comedy.”

You heard right, kids — get ready for a wisecracking but earnest crime dog wearing business casual, coming to a school/computer screen/bus stop near you.

Recent Stories

Today’s Listing of the Day features a 3 BD/3 BA home with over 2,000 square feet of living space and a hands-free kitchen faucet.

The Pike, a large-scale work of public art, is finally being installed this week at the southwest corner of Columbia Pike and S. Jefferson Street, near the county line bordering…

A man armed with a hammer smashed and stole from a jewelry store in the Pentagon City mall Thursday morning. Arlington County police say they were dispatched to the 1100…

The Arlington Firefly Festival is returning to Fort C.F. Smith Park next month. On Sunday, June 19, the festival celebrating insects that light up summer nights is back for the…

×

Subscribe to our mailing list