Chick-fil-A expects that some people may start camping out overnight for the “First 100” giveaway at the company’s new Crystal City location.
The company is giving a one-year supply of free Chick-fil-A meals to the first 100 adults in line at 6:00 a.m. on Thursday, when the restaurant officially opens.
Chick-fil-A staffers will start monitoring the line — which will be forming in the park across the street from the store’s 2200 Crystal Drive location — at 6:00 tomorrow morning. If more than 100 people are camped out at that time, a raffle will be held to determine who is eligible to stay.
Chick-fil-A runs the “First 100” giveaway to build buzz in advance of each restaurant opening.
In another marketing move, the store distributed free chicken sandwiches to Crystal City lunch-goers over the past two days.
