The District Taco cart, which was launched four years ago and has now spawned four brick-and-mortar restaurants, is retiring today in Rosslyn.
District Taco owner Osiris Hoil said the team that runs the cart is needed to support the restaurants, with locations at 5723 Lee Highway and at Metro Center, Eastern Market and soon-to-be-open Dupont Circle in the District. The decision was purely a business one, but that didn’t make it any easier for Hoil, who opened the cart using family recipes after being laid off from a construction job.
“It’s very emotional for me, because when we started four years ago it was just me and my taco stand,” Hoil told ARLnow.com today. “It’s part of my heart, but as a business decision, we had to let it go.”
Hoil said that, in addition to the Dupont Circle location opening next month, he plans to open in Crystal City, Rosslyn, Alexandria and Vienna, and is looking at space in Rockville and Reston Town Center. No new location is firmed up yet, he said, but he hopes to open another store by the end of the year and three or four next year. The taco stand is just too unpredictable to continue to operate while District Taco grows, said Hoil.
“One of the challenges we’re having is the weather,” he said. “This wintertime has been really cold, but also it’s just one of the reasons. We’re growing pretty aggressively this year and next year and we need our team to focus on our restaurants. It’s a little bit harder to manage the stand than a restaurant just because it’s a mobile unit and anything can happen while traveling.”
It might not happen right away, but Hoil is determined to open up spaces in Rosslyn and Crystal City close to where his taco stand set up shop most days. He said he’ll likely try to move into Rosslyn once the Central Place construction is complete.
Today in Rosslyn, in honor of the stand’s last day, District Taco is offering two free tacos to every customer that stops by, while supplies last.
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