The event aims to create a community of Arlington shoppers, small retail shops and restaurants by having the businesses offer sales and promotions throughout the day on Saturday, after Black Friday and before Cyber Monday.
This year, the event will be run through the YOPP app, a small business shopping platform that allows its users to look up participating businesses, see which sales they are offering and even communicate with the store owners. Customers hoping to seek out deals on Saturday will have to download the free app onto their smartphone and look up the businesses on the app’s map, where they can also see fellow shoppers.
As part of Small Business Day, two locations will be hosting Santa Claus for pictures: Rhythm in Motion Dance Center, at 5161 Lee Highway from 10:00 to 11:00 a.m. and Penrose Square at 2413 Columbia Pike (formerly Society Fair), from 11:15 a.m. to noon.
Among the businesses participating will be One More Page Books in East Falls Church, which President Barack Obama visited in 2012, Grateful Red Wine Shop in Clarendon, Papillon Cycles on Columbia Pike, Ship’s Hatch in Crystal City, Cheesetique in Shirlington, Covet near Ballston, Trade Roots in Westover and Arrowine and Cheese along Lee Highway.