Indoor rowing gym RowVigor has opened its first location, a “pop-up” studio in Clarendon.
The studio, located inside the Saffron Dance studio at 3260 Wilson Blvd, will offer free trials and promotional packages through the end of the summer.
One of the company’s three founders, Kevin Allen, was a contestant on the second season of Donald Trump’s The Apprentice reality show. He suggested that indoor rowing could be the next big trend in the fitness industry.
“Rowing as fitness has been in the dark for too long and our vision is to bring it to the light starting first with those communities that have known the benefits for years,” said Allen. “Cities like Washington DC, Boston, Chicago, San Francisco and Cleveland have strong on-water rowing communities and are starving for an organized indoor experience that can connect them with rowing fitness enthusiast around the world. We are excited to be the entity to fill this need.”
The studio will have eight Concept 2 rowing machines and it offers a variety of different classes during the early mornings and late afternoons.
The company’s press release is below.
Washington DC, Virginia and Maryland will have an opportunity to experience the area’s first indoor-rowing fitness studio at the ROWViGOR™ “Pop Up” located in Arlington, Virginia. Starting today and through the end of summer they will be offering free trials and promotional packages.
ROWViGOR™ is building a presence in the DC / Virginia metro area to support the growing need for a fitness experience that builds community through technology and rowing. Top fitness experiences like CrossFit™ already use indoor rowing as an essential part of their mix but ROWViGOR™ believes it deserves it’s own environment. The “Pop Up” will open August 1, just three blocks from the Clarendon metro station inside Saffron Studio at 3260 Wilson Blvd. Open to all skill levels, individuals can choose to row for fitness as an individual or as a team.
Technology and data collection will help drive goal setting and camaraderie. With a small group training philosophy, the studio will have eight Concept 2 Rowers. Coaches are hand selected and trained through an exclusive program developed by rowing and fitness professionals specifically for ROWViGOR™. The experience will include dynamic music, innovative interval training and most important, great fun. The low-impact high efficient cardiovascular workouts strengthen and tone upper and lower body while packing an intense fat burn.
“Rowing as fitness has been in the dark for too long and our vision is to bring it to the light starting first with those communities that have known the benefits for years. Cities like Washington DC, Boston, Chicago, San Francisco and Cleveland have strong on-water rowing communities and are starving for an organized indoor experience that can connect them with rowing fitness enthusiast around the world. We are excited to be the entity to fill this need.” – Kevin Allen ROWViGOR™ Managing Partner
About ROWViGOR™
Founded in 2016 by Kevin Allen (Donald Trump’s Season 2 The Apprentice), Fola Awosika and Moses McCall, The partners realized the fitness benefits of rowing and how data based technology would lead and enhance our fitness choices. With strong support from notable rowing expert Libby Peters, (Founder of Philadelphia CityRowing, University Penn Assistant Rowing Coach and 2nd Coach to the US 2016 Olympic Rowing Team) they plan to break the boundaries of rowing and open it up to new generations and new communities. #RespectYourVigor
Photo courtesy of RowVigor
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