The Fashion Centre at Pentagon City and the under-renovation Ballston Quarter mall will allowed to have more signs, larger signs and temporary projected images.
The County Board voted unanimously to make the changes to the county zoning ordinance.
From an Arlington County press release:
Citing the unique challenges Arlington’s regional shopping centers face in an evolving retail market, the Arlington County Board today approved new, tailored sign regulations that will apply to Ballston Common Mall (the future Ballston Quarter) and Fashion Centre at Pentagon City.
The Zoning Ordinance changes adopted by the Board include the type of signs allowed at urban regional shopping centers; the amount of sign area; placement and sign characteristics. Under the amendments, regional shopping centers will be allowed a larger amount of sign area and more flexibility in where signs are placed. They also will be allowed to have freestanding signs and temporary projected images.
“Our two big malls are important to Arlington’s economy and are centers of activity in the Ballston and Pentagon City neighborhoods,” said County Board Chair Libby Garvey. “The County listened to the business community and the neighborhoods and I’m pleased that we were able to move quickly to adopt common-sense changes to the Zoning Ordinance that will encourage these shopping centers to increase their placemaking, be creative with their signage and stay regionally competitive.”
The Board voted unanimously to approve the changes to the Zoning Ordinance.
Following recommendations of 2015 Retail Plan
The Board’s actions follow the recommendations of the Arlington County Retail Plan, adopted by the Board in July 2015. The plan calls for studying opportunities to reposition and redevelop aging urban regional shopping centers.
The Retail Plan recommends that Ballston Common Mall and Fashion Centre increase placemaking efforts by pulling storefronts to the street; creating multiple entry points and creating activity and attractions on the outside as well as inside. Ballston Mall is currently being redeveloped into Ballston Quarter, incorporating many of the Retail Plan’s recommendations. Fashion Centre also is being expanded and remodeled. To support the redevelopment and repositioning, staff studied the centers’ characteristics and looked at examples throughout the country.
The new regulations are tailored to the unique character of these centers — their built form and the concentration of retail, entertainment and restaurants they offer. They also support the transformation recommended by the Retail Plan by providing more sign area and placement flexibility on facades that have been opened up to the street. The regulations could be used by an urban regional shopping center through an administratively approved comprehensive sign plan.
The Zoning Ordinance amendments were discussed at a public meeting on April 7, 2016. The amendments also were reviewed by the Zoning Committee of the Planning Commission as well as a number of other stakeholder groups and commissions including the Economic Development Commission, the Arlington Chamber of Commerce Government Relations Committee, the Planning Commission and the Commercial Real Estate Development Group.
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Located in North Arlington at 2666 Military Road, CWP offers a flexible parents’ day out and preschool program with options to extend care both before and after school daily. We offer a supportive and inclusive school community for children and parents alike and welcome all families to join our school!
Our caring and experienced educators create opportunities for children to play, learn, and grow in a nurturing environment of child-centered and developmentally appropriate experiences–including enrichment programming such as science and movement.
CWP has been an integral part of the community for over 50 years and last year was recognized by Northern Virginia Magazine for the fourth time as the Best Preschool.
The Potomac Roasting Company is a local micro-roaster specializing in artisan coffee. We precision roast high-quality specialty beans sourced from small farms in Latin America that are owned and operated by women. Your coffee will be roasted the way you want it and delivered fresh.
As two former Peace Corps volunteers who served in Guatemala, we founded Potomac Roasting to pursue our passion for great coffee and purpose-driven work. In addition to ethically sourcing our beans, we also donate a portion of our profits to Laila’s Legacy Animal Rescue, a DC-based nonprofit that finds homes for homeless dogs and cats.
Our current roasts come from prime coffee-producing regions of Colombia, Costa Rica, Guatemala, and Peru. We will be adding new roasts soon. If you are local, there’s a good chance we can deliver to your door. Look for us at local farmers’ markets beginning this spring. In the meantime, check us out now for better coffee and good karma in a cup. You can use the code Community and save 10%.
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We can mediate