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House of Steep in Cherrydale to Close

by ARLnow.com December 2, 2016 at 6:15 pm 0

House of Steep, a tea house and “foot sanctuary” in Cherrydale, is closing after four years in business.

The well-reviewed business, at 3800 Lee Highway, is based around a number of relaxing offerings: loose leaf tea, foot soaks, massages and reflexology.

In an email to customers Friday evening, owner Lyndsey DePalma suggested that the store was not sufficiently profitable to justify remaining in business.

“The rewards are wonderful but unfortunately are not enough,” she wrote. The store is set to close on Friday, Dec. 30.

The full letter is below.

To our beautiful, loyal customers –

A deep, Steep thank you for supporting us over the past four years in our vision to spread peace and offer gentle reminders of health and wholeness to our community. Our mission has been successful and the TEAm is celebrating. The rewards are wonderful but unfortunately are not enough to continue on without innovation, which is more than our team has the capacity to do at this time. So effective December 30, 2016, we will lovingly serve our last cup of tea in our retail space.

Steep is a great company with great reviews and a loyal customer base. It’s quite difficult for small retail businesses to succeed in dynamic markets with growing real estate and workforce costs. A huge thank you for helping us defy significant odds in the start-up world and for taking the time to cheer us on along the way. Thank you for becoming our friends and for stopping in to catch up over a comfortable cup. The business has served many and created so many memories with couples first dates, moms spending cherished time with their children (or without), and so many people pausing to take advantage of the moment. Keep doing this!

A sincere thanks to the staff, as well. I don’t know of a more loved business in this area, and this is all thanks to the staff, especially Michael and his leaders who proudly served the mission and set great examples for the staff.

We wanted to give a month to anyone holding gift cards to be able to redeem for goods and services with ease (our reservation policy for foot massage/reflexology is still required). While we will serve our last cup of tea at the end of the month, a few staff members will continue to serve our wholesale accounts, as well as our online store, so you may continue to source our delicious, health-focused tea blends after we close the storefront. And we’ll continue to serve in the hearts and memories of those who appreciated us for the gentle, loving space we provided for so many years. All good things live on and we believe that to be true of Steep.

We hope you’ll come in for one last foot soak, hug, and/or a cup of healthy goodness to help lift your day. You’ve certainly lifted ours over the years.

Steeped in gratitude,
Lyndsey (and the Steep TEAm)

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