A draft plan aims to build a clearer approach for county officials engaging Arlington residents on new projects.
Staff in the county’s Office of Communication and Public Engagement put together the plan over the past four months, with the goal of enhancing the engagement process, building more trust and getting a more diverse range of participants having their say.
They met with members of the community and took feedback on the public engagement process — sometimes referred to as the “Arlington Way” — particularly around new capital projects.
A survey is now open for county residents to share their concerns on how previous processes have gone and their priorities for how public engagement can be improved. Based on staff’s preliminary sessions with community leaders, concerns have been raised about communication around projects, how costs change and the impact on nearby neighbors and businesses.
That follows a number of instances in which residents complained about a botched engagement process for projects in their neighborhoods. Examples include opposition to new baseball and softball field at Bluemont Park, which was eventually built with little controversy after a compromise was reached, and stringent opposition to the proposed relocation of Fire Station 8, which was scrapped after neighbors of the current station and the proposed new site both spoke out against it and said they were “blindsided” by the plan.
As it stands now, the draft plan would develop a template for public engagement that would better lay out the details of a project early on while also identifying stakeholders like civic associations, residents and commissions.
Throughout, the county would look to use a range of tools to communicate “early and often” about a project, including on signs, its website, newsletters, emails and postcards among others. Staff would also make an effort to show how feedback from the community influenced a project, and show a wider range of opinions on a project, including when briefing the Arlington County Board.
The plan would also look to establish a “common set of ground rules” for in-person and online discussions, all to encourage “civil dialogue and respect.” An engagement boot camp is mooted for spring or summer next year for staff, civic associations and commissions.
To increase the diversity of participants that get involved in public dialogue about county projects, staff recommended partnering with organizations to engage with “hard to reach” communities, and establishing liaisons to help out. There will also be an effort to ensure diversity on county boards and commissions.
The new plan is scheduled to launch this fall.
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