Almost three years to the day since the cancellation of the Columbia Pike streetcar project, the nonprofit behind revitalizing the Pike and its neighborhoods believes it is on the right path.
The Columbia Pike Revitalization Organization received extra funding in April when the Arlington County Board approved its FY 2018 budget, and CPRO president John Snyder said the money has already helped.
He said the extra funds are helping pay more CPRO staff as full-time employees rather than part-time, and has also provided an extra staff member in the county’s Solid Waste Bureau within the Department of Environmental Services to pick up litter, empty trash cans and keep the area tidy.
“It’s been a big boost, and I think we’re going to see some more visible changes as we’re able to really execute on some of the things that we’ve wanted to do for a while but haven’t had the resources to do,” Snyder said.
Being able to employ more full-time staff means CPRO can support more events, Snyder said, including the soon-to-relaunch Arlington Mill Farmers Market in addition to the market already at Pike Park. (CPRO also puts on the annual Columbia Pike Blues Festival.)
He also pointed to this summer’s outdoor movie screenings at the Arlington Mill Community Center and Penrose Square, which were about much more than watching movies.
“Last summer we had a big increase in our movie nights and really advertised them a lot,” Snyder said. “So we got pretty big crowds at both Arlington Mill and Penrose Square, and that’s not just about the movies. They’re all 1980s movies that probably everybody has already seen, but it’s about getting together as a neighborhood.”
And to encourage more businesses to move onto the Pike, Snyder said CPRO will partner with Arlington Economic Development on a market study of the potential customers who live near the Pike and demographics. That way, businesses would have more of an idea of their customer base before moving in.
“[If] some business is thinking, ‘Gee, would I like to relocate to the Pike?’ we can give them some concrete data that would tell them what the demographics are like, what the buying power is, to help them make those decisions,” Snyder said. “It will also perhaps help us guide policies so we know what are things that would help the businesses.”
With new projects coming online soon, like the “Columbia Pike Village Center” anchored by a Harris Teeter grocery store in place of Food Star, as well as a condo building next to S. Buchanan Street, Snyder said it will be imperative for the planned “Premium Transit Network” of buses to work as planned.
The network is slated to open in 2019 after delays, albeit not in dedicated lanes, and Snyder said if it can encourage more transit usage on the Pike, it could be a success.
“I think it can help, particularly if we make sure that we’re going at regular six-minute intervals all through the week,” he said. “One of the most consistent traffic days on the Pike is Saturday. If we make sure that we’ve got the transit coming by on a reliable six-minute interval so that people can really just walk to the stop, use it, walk back home, I think it’ll start getting a lot of that sort of business.”