The Arlington County Police Department revealed a new tool today (Monday) to discourage drunk driving as the region gears up to celebrate the Fourth of July: a bright pink BMW.
The “SoberRide Vehicle,” developed in partnership with the Washington Regional Alcohol Program and ride-hailing service Lyft, is a redesigned 2004 BMW 330ci, seized following a drug conviction. Wrapped partially in eye-catching pink, courtesy of Lyft, the vehicle will be on display at community events and areas with nightlife to remind Arlington residents not to drive under the influence.
The vehicle complements the Washington Regional Alcohol Program’s SoberRide campaign, which will offer up to 1,500 free Lyft rides on Independence Day.
Riders will be able to request a free ride home worth up to $15 from 7 p.m. to 4 a.m. by using a Lyft promo code that will be posted to the SoberRide website 5 p.m. Wednesday.
WRAP’s SoberRide program has previously provided free rides home to area residents on holidays like St. Patrick’s Day, Cinco de Mayo and Halloween. Last year, 513 people in the Washington metropolitan area used the Independence Day SoberRide promotion, according to WRAP president Kurt Erickson.
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