Amazon’s designs for a new headquarters need to do more to become true landmarks for the Pentagon City skyline, say members of an Arlington County planning committee.
At the first Site Plan Review Committee meeting for HQ2 last night (Monday), Amazon and ZGF Architects pitched the new 2.1 million square foot project in Pentagon City. The meeting, held in Shirlington, primarily focused on the design and architecture of the buildings, with other concerns about Amazon’s arrival saved for future meetings.
Amazon’s proposal involves the construction of two new office buildings at the corner of 15th Street S. and S. Eads Street — almost the perfect midway point between the Pentagon City and Crystal City Metro stations. The project is part of the first phase for Amazon’s permanent offices opening in Arlington.
Metropolitan Park Phases 6 and 7/8, as the project is dubbed in reports, consists of a pair of buildings with outward-facing retail and restaurants, and the Amazon headquarters portion of the building facing inwards towards a central park.
Brian Earle, the project architect with ZGF Architects, said the focus of the design was integrating the building into the neighborhood.
Design Evolution, Color Revolution
There are no rooftop signs planned for the project, and the exterior design is terracotta masonry and glass — an inoffensive design that will feel familiar to anyone who has seen the new Marymount buildings in Ballston or the Wharf in D.C., Amazon’s architects said.
The project drew the most praise where it stood out, and most of the criticism was focused on where the project seemed unambitious. Earle played up the modernist and art deco influences of other buildings on the block, like The Gramercy and The Bartlett, but to the untrained eye, they seem to have the same tan and dark glass facade.
“These are the tallest buildings in the area,” Planning Commissioner James Lantelme said. “It’s handsome, but I’m wondering if more can be done with the crown. Some buildings don’t have a formal crown but a distinctive top. This is just a continuation of the block going up. Is there anything that can be done to make it a centerpiece of this area?”
Committee members were mainly impressed with the polychrome glass planned for the building, with colors ranging from fuchsia to teal across the buildings.
“I’m always excited for colors,” said Planning Commissioner Nancy Iacomini. “It’s always been beige or grey. Rosslyn is a sea of grey and it’s just as bad as Ballston beige. I’m happy to see the terracotta as grey but a lot of polychrome.”
“People are getting tired of seeing the same beige building,” Lantelme agreed. “I’m hoping this is the start of a different design trend away from the beige. We may have an emergence of a colorful district.”
Plans for ground floor retail in the Amazon buildings was also a focus of some excitement — and concern. Brick and mortar retail is suffering, ironically in no small part due to the building’s primary tenant, and committee members expressed concern that the project could have too much ground-floor retail that it wouldn’t be able to fill.
Earle said the idea is to have a 50-50 split between restaurants and community-serving retail, like barber shops and pet stores, on the ground floor.
“One of Amazon’s strategies is they design the in-house food service [to serve] only 25 percent of the lunchtime traffic to encourage employees to go to other restaurants,” said Earle.
Commissioners also couldn’t resist little jabs at the Amazon-versus-retail tension, particularly the middling reception the company’s physical bookstores have gotten so far.
“A Busboys and Poets would be great there,” said Planning Commissioner Jane Siegel, “with their book store.”
The next meeting for the project is planned for September 23 at 7 p.m. in the Parks Operations Building (2700 S. Taylor Street).
Good Friday evening, Arlington. Today we published articles that were read a total of 17124 times… so far. 📈 Top stories The following are the most-read articles for today —…
A march against drugs drew a large crowd of parents and community members to Wakefield High School, where a student died this week.
Arlington County police responded to an unusual incident on Route 50 this afternoon. It happened around 1 p.m. at the intersection with Park Drive, near the Arlington Forest Shopping Center…
Building a new home should be a rewarding and memorable experience. That’s why a custom-built home requires personalized service! Here’s your chance to learn everything you need to know about…
The Arlington-Aachen High School exchange is returning this summer and currently accepting applicants.
The sister-city partnership started in 1993 by the Arlington Sister Cities Association, which seeks to promote Arlington’s international profile through a variety of exchanges in education, commerce, culture and the arts. The exchange, scheduled June 17th to July 4th, includes a two-week homestay in Aachen plus three days in Berlin. Knowledge of the German language is not required for the trip.
Former participants have this to say:
_”The Aachen exchange was an eye-opening experience where I was fully immersed in the life of a German student. I loved biking through the countryside to Belgium, having gelato and picnics in the town square, and hanging out with my German host student’s friends. My first time out of the country, the Aachen exchange taught me to keep an open mind, because you never know what could be a life changing experience.” – Kelly M._
Learn about the new assessment of Arlington’s urban tree canopy and the many ecological and social benefits trees provide. Staff from the Green Infrastructure Center (GIC) will share study results and compare canopy cover for different areas of Arlington.The webinar will include assessments of ecosystem services such as stormwater mitigation, air quality, carbon uptake, and urban heat islands. For background on Arlington trees see the “Tree Benefits: Growing Arlington’s Urban Forest” presentation at http://www.gicinc.org/PDFs/Presentation_TreeBenefits_Arlington.pdf.
Please register in advance to assure your place at the webinar, https://attendee.gotowebinar.com/register/29543206508863839.
About the Arlington County Civic Federation: The Arlington County Civic Federation (“ACCF”) is a not-for-profit corporation which provides a forum for civic groups to discuss, debate, inform, advocate and provide oversight on important community issues, on a non-partisan basis. Its members include over ninety civic groups representing a broad cross-section of the community. Communications, resolutions and feedback are regularly provided to the Arlington County Government.
The next meeting is on Tuesday, February 21,2023 at 7 pm. This meeting is open to the public and will be hybrid, in-person and virtually through Zoom. Part of the agenda will be a discussion and vote on a resolution “To Restore Public Confidence in Arlington County’s Governance”. For more information on ACCF and this meeting, go to https://www.civfed.org/.
Valentine gifts for someone special or for yourself are here at George Mason University from noon -4pm on February 14, 2023. Satisfy your sweet tooth with Kingsbury Chocolates, find a handmade bag from Karina Gaull, pick up treats from Village