Boring Title: What Makes a Video Go Viral?

Title insurance is boring, but Allied Title & Escrow is here to decode the jargon and make it (somewhat) more interesting. This biweekly feature will explore the mundane (but very necessary!) world of title insurance while sharing interesting stories of two friends’ entrepreneurial careers.

For this week’s edition of Boring Title, we wanted to open up a discussion with those reading ARLnow.

The past month, we’ve had Mike from our marketing team shoot and post one video per day. While some of these videos have been educational, others have been funny videos with the sole purpose behind them is to provide laughs to clients during these stressful times.

The videos have been well received by our clients and those who know Allied Title & Escrow, but one video in particular went semi-viral (See below).

@alliedmikeDon’t you wish all buyers were this easy!? ##fyp ##foryou ##forypupage ##realestate @drewcarp89♬ Intentions – Justin Bieber

With around 500,000 views and 70,000 likes on TikTok, it made us all wonder… what gives a video the ability to go viral? This specific video was not the funniest, or the most educational, and we didn’t have any expectations for it to go “viral.”

Here is a video that the Allied team thought was funnier, and had a better opportunity for success.

@alliedmikeWhen you use Allied Title, we get it done quickly ##fyp ##foryou ##foryoupage ##viral ##duet with @isaacleppke♬ 123start – cyrusaho

Then, we decided to make a video showing our new fun/safe gear that we ordered for our closings to show that we are taking the crisis seriously, but still able to have a fun time. The video was one of our most successful videos on Instagram based on the engagement, but received a very small amount of views on TikTok.

@alliedmike##levelupchallenge ##workedition ##realestate ##maskon ##fyp ##foryou ##foryoupage♬ Level Up – Ciara

So… What do you think gives videos the ability to go viral? Humor? A pretty face? A hook in the first couple seconds? We would love to hear your perspective! To see more of our videos, go to or follow him on social media! TikTok: AlliedMike
Instagram: MikeMannny or Allied_Title

Have funny video ideas? Reach out to us and let’s create them!

Have questions related to title insurance? Email Latane and Matt at [email protected]. Want to use Allied Title & Escrow when you buy a home? Tell your agent when you buy a house to write in Allied Title & Escrow as your settlement company!

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