At least for now, ARLnow has weathered the storm caused by the coronavirus pandemic, and we’ve done it with your help.
Back in March and April, things were looking bleak. For a time, advertising sales were down over 40% and new sales had nearly stopped. We were staring into a void of financial losses and a worsening economic picture. But then things started going right.
Several hundred people joined our Patreon page. Others sent one-time donations via Paypal. Almost all of our ongoing advertisers stuck with us. And eventually, the financial outlook improved to the point where today we can say: we’re out of imminent danger.
Thanks to the support of our readers and advertisers, we have been able to retain our full-time staff and keep reporting, uninterrupted. We’re running pretty lean at the moment, and tired from months of a very busy news cycle, but we’re here.
The Patreon campaign was intended to be a temporary measure, and given that we’re in decent shape we are pausing billing for our members through at least September. As there is a very real risk of a second wave of infection hitting the region in the fall, we’d appreciate if those who joined can stay on until we know the coast is clear. We’ll continue to defer billing until a need returns, at which point we would let you know that the Patreon is being turned back on.
The pandemic has hit the media business, particularly local news, very hard, and we’re incredibly grateful to the Arlington community for your readership and support. It didn’t seem like the right time to brag about it, but at the height of the crisis we reached 2.5 million monthly pageviews, a new record and more than 1 million views over the record we set in February.
So thank you, Arlington. We look forward to continuing to serve the community for years to come.
– The ARLnow Team
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