Arlington, VA

On a hot summer day, gelato shop Amore Congelato in Pentagon City wants locals to celebrate the things to be thankful for: like express lanes.

The deal is part of a sponsorship by Transurban, the Australia-based company that operates the 495/95/395 high-occupancy toll lanes.

“Amore Congelato in Pentagon City today launched a half-price promotion for customers who share their love of the Express Lanes,” Transurban said in a press release. “Visitors to Amore Congelato will receive 50 percent off the standard price of any purchase when they say ‘I love the Express Lanes’ at checkout.”

The idea of the partnership is to support local businesses and boost whatever support for toll roads gelato-hungry customers can muster. Like an E-Z Pass, the gelato fund is stocked with a set amount of funds and the promotion will end when those funds expire.

“Transurban provided Amore Congelato with a sponsorship to apply to customer balances to support a loved local business during these difficult times and make it easier for Northern Virginians to get relief from the summer heat,” Transurban said.  “Discounts will apply until Express Lanes’ fans have exhausted the funds. Discounts will be offered on a first-come, first-serve basis, so we suggest you hurry on over.”

Amore Congelato is located at 1201 S. Joyce St. in Pentagon City and is open:

  • Monday to Wednesday from 4-7:30 p.m.
  • Thursday from 4-8 p.m.
  • Friday from 4-9 p.m.
  • Saturday from 12:30-9 p.m.
  • Sunday from 12:30-8 p.m.

The gelato shop is also on our list of Black-owned businesses in Arlington. Owner Thereasa Black, a Navy veteran, opened the shop last year after a 13-month deployment “as a promise to her daughter that she’d never deploy away from her again.”

Photo via VDOT

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