(Updated, 8:50 p.m.) The company behind several Arlington bars is launching a membership service that aims to position its portfolio as a casual social club, of sorts.
The D.C.-based hospitality group Tin Shop — which owns Pentagon City’s Highline RxR, Quincy Hall in Ballston, the soon-to-open Astro Beer Hall in Shirlington, and seven other D.C. area food-and-drink spots — is starting the “Tin Shop Social Club,” a $39.99/mo service providing drinks and food to members.
The aim is to give regulars (and would-be regulars) a deal that keeps them coming back.
At Highline and Astro Beer Hall, for example, members are able to get a daily free beer while at Quincy Hall there’s a buy one pizza slice, get one free deal.
Introducing @TinShopDC Social Club: $40/month for food and drink specials at all their locations. pic.twitter.com/auc38gzO8u
— Eat DC (@eat_dc) August 11, 2022
There will also be “additional perks,” like monthly happy hours, members-only lines, and, eventually, early access to tickets at a new D.C. concert hall.
“We thought long and hard while our doors were closed during the COVID-19 pandemic about how to create a community to bring back a sense of togetherness and unite people,” Tin Shop co-founder Peter Bayne tells ARLnow. “Essentially, we created this membership to bring our customers together from our various spaces across D.C. and Virginia — aiming to create a real sense of community.”
The goal is to amass 10,000 members and to have weekly member events at each of the spaces, notes Bayne.
Subscriptions have become somewhat of a restaurant industry trend. Locally, Arlington-based Lebanese Taverna launched a membership program late last year.
The popularity of such programs was part of Tin Shop’s thinking in launching their own.
“Clubs and memberships are what people want to be a part of. People want to meet like-minded individuals and join groups where they can meet up and have a good time,” says Bayne.
She calls Tin Shop’s program “the DMV’s new not-so-stuffy, country club social club.”
Tin Shop has recently grown its presence in Arlington. While Highline opened in Crystal City back in 2015, Quincy Hall served its first slices this past spring. The new Astro Beer Hall in Shirlington remains slated to open sometime this fall in the former Capitol City Brewing space.
For Tin Shop, a successful membership program means creating a community of regulars that are grabbing a beer at Highline together one day and a slice at Quincy Hall the next.
“Success looks like a large membership base that can come together weekly at any of our venues and get to know each other,” says Baybe. “What are bars if not a place to come together and have a good time? Meet new friends, maybe a new date? We feel as though this membership can help drive this point across — and ultimately build a network for individuals.”
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