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Local cookie purveyor MOLTN debuts its answer to the PSL

Sponsored by Monday Properties and written by ARLnow, Startup Monday is a weekly column that highlights Arlington-based startups, founders, and local tech news. Monday Properties is proudly featuring 1515 Wilson Blvd in Rosslyn. 

Autumn is upon us and a local cookie company is hoping to mint some pumpkin spiced profits with new seasonal flavors.

MOLTN, a late-night cookie shop operating from a ghost kitchen in Arlington’s Dominion Hills neighborhood, is jumping on the fall flavor hay wagon as it seeks to continue its warm and gooey growth path.

“Regardless of where you fall on the PSL [Pumpkin Spice Latte] debate, we’re pretty sure you’ll love our pumpkin white chocolate pecan cookie, which we just added to the menu this week,” co-owner Neal Miglani said.

The company — which operates from Allspice Catering at 6017 Wilson Blvd — is finalizing recipes for other seasonal menu items, as well as vegan chocolate chip and peanut butter cookies.

The pumpkin white chocolate pecan cookie from MOLTN (via Toast)

He said he will soon be announcing a “top secret” vegan flavor, while year-round ice cream lovers should be able to enjoy shakes and sundaes by October. Ice cream-based desserts items were advertised when the company launched in the spring, but have yet to go on sale.

“We haven’t been able to add the ice cream items to the menu yet because our freezer is still on backorder due to supply chain issues,” the co-owner said. “We’ve got everything ready to go as soon as it gets here, which we hope will happen within the coming weeks.”

Miglani reported that local businesses and the county government have been sweet on MOLTN’s catering arm.

“We… recently delivered 1,000 cookies to 22 of the Arlington County government buildings for their Employee Appreciation Day, which may have been the most fun we’ve had yet with catering orders,” he said.

But the most loyal sweet tooth customer base remains those trolling delivery apps for a comforting late night treat.

“While we see that late-night cookie cravings know no age or gender boundaries, the largest share of our customers are Millennial and Gen Z women,” he said.

And the company’s most popular flavors are the Reese’s peanut butter, s’mores and red velvet varieties.

A 12-pack of MOLTN cookies and its red velvet flavor (courtesy of MOLTN)

To give employees a break, the co-owner did roll back MOLTN’s night-time hours from 2 a.m. on weekends to 1 a.m.

“To be honest, we did this primarily for our team,” Miglani said. “Demand usually starts to drop after the midnight to 1 a.m. window, and we didn’t want to ask people to stay so late when the sales were coming in sporadically.”

Despite one fewer hour of operation, MOLTN has been baking more than 2,000 pounds of cookie dough every month “right out of the gate,” he said.

“We’re really lucky to be a part of the amazing community in Arlington, from the customers who have been so supportive since we opened to our all-star team of employees who make the job fun and easy,” Miglani said.

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