Around Town

Charcuterie board franchise opens new outpost inside Rosslyn hotel

Written by Kate Kimberlin 

A charcuterie board franchise officially opened its doors in Rosslyn earlier this month.

The second Virginia location of Graze Craze is located within the Le Méridien Arlington hotel at 1121 19th Street N.

The business was two years in the making, according to franchisee Amaan Bhanji. He was in high school when he got started on this venture, making him the youngest Graze Craze franchisee, per a press release.

“I’m so excited to serve the community and create relationships with the many amazing people I meet on my entrepreneurial journey with Graze Craze,” Bhanji said.

Bhanji started working in food service when he in high school. While he originally planned to pursue college, those early work experiences, along with visits to several Graze Craze locations, led him down the path of entrepreneurship.

“I immediately fell in love with the concept, the fresh ingredients, and the creativity that goes into creating stunning charcuterie. I knew opening my own Graze Craze location would be the perfect venture to kick off my entrepreneurial journey,” Bhanji said.

The business offers a menu of different “grazing” boards and boxes curated to fit different flavor and dietary preferences. The boards can also be made for one person or as many as 10. Customers can meet with a “charcuterie expert” who will help customize boards for anything from small gatherings to large events.

Menu offerings are made fresh daily, with a variety of meats, cheeses, fruits and dips that are made in-house. The menu also offers occasional seasonal boards, such as a “Game Day Board,” as listed on the website.

Bhanji said the business will debut a new “Springtime Spread” board tomorrow (Tuesday), with watermelon radish, Italian prosciutto, dried apricots and merlot cheese.

The franchise, founded in 2018 by an Oklahoma Air Force veteran, was launched amid the rising popularity of charcuterie boards. Now with over 40 locations in 18 states, it is considered a top franchise in the “grazing food” category.

Bhanji said the first week of business has been a success and he looks forward to continuing to win new customers.

“It’s thrilling to be part of this young brand that will help bring joy to our community. I love the fact that I will be able to cater events and help relieve stress from our customers while doing something I truly enjoy,” he said.