Contrary to popular belief, the Friday after Thanksgiving is not the busiest shopping day of the year. Americans actually buy more in the days leading up to Christmas.
But Black Friday is one of the biggest “traffic” days of the year at shopping centers, as consumers, unburdened by work or the need to prepare a Thanksgiving dinner, head out to the mall just for the sake of getting out and doing something. And of course there are those doorbuster specials, too.