From politicians to fashion bloggers, Arlington is home to a variety of social media influencers. One common thread among them? Many run their social media feeds like a business.
Angelica Talan, a resident of the Courthouse-Clarendon area, created the blog Clarendon Moms in 2011. Talan often frequented restaurant launches or book signings in the area but noticed she was the only mother present. She created Clarendon Moms as a resource for other Arlington-based mothers to learn about these free events.
The blog eventually expanded to include travel, fitness and fashion advice, and two years later, she began to profit from sponsored posts.
“It was never my intention,” Talan said. “I really just wanted to connect people with what was going on. Never in a million years would I have guessed that you could combine your passion for writing, photography, mingling with people and connecting people, create a blog and make money.”
In 2016, Talan’s friends helped her realize she needed to create a second blog, Angelica in the City, which is geared towards single women instead of mothers. Both of Talan’s blogs strive to promote positivity and an educational purpose.
Talan’s Instagram account has 21,500 thousand followers.
The couple is very particular about the images they share on Instagram; the account now has 5,719 followers.
“On Instagram if you don’t have a good picture people are going to go right past it,” Daveport said.
They launched a website last September, which has the best places to eat, explore and buy a home. The couple started hosting events with local businesses in January.
Sarah Phillips of Arlington’s Penrose neighborhood and Michelle Martin, who lives in Los Angeles, began their fashion blog 52 Thursdays as a hobby.
Both women studied fashion in college, where they were sorority sisters. In 2013, they decided to create a business revolving around that shared passion.
“We came up with 52 Thursdays because our wine nights were on Thursdays,” Phillips said.
At first they did not share the website with anybody. Months went by and the women decided to give their web page a makeover: they organized a photo shoot at a studio and hired a professional photographer.
Now, the women partner with various brands to make a profit. They enjoy working with small businesses in Arlington such as South Block and LavaBarre. The women also offer fashion, blogging, branding and social media consultations as well.
Major Rosslyn Development Approved — A sweeping five-phase redevelopment of 7.65 acres of prime Rosslyn real estate was approved unanimously by the Arlington County Board on Saturday. The Board approved the framework for the development, though final approval will be necessary for each phase. Developers Vornado and Gould Property Company expect to complete the project over the course of 25 years. [Arlington County]
Gun Store Saga Continues — Who owns NOVA Armory, the gun store that’s planning to open in Lyon Park despite community opposition? The man who speaks on behalf of the business and holds its federal firearms sales license isn’t saying, exactly. Dennis Pratte declined further questions after describing it as “a female, minority-owned business” and stating “I may or may not be the owner.” Meanwhile, county leaders say there’s nothing they can legally do to prevent the store from opening. NOVA Armory is planning to a grand opening on March 26. [Washington Post, InsideNova]
Teen Tourist Scammed at Pentagon City Mall — A California teenager on a school trip to Washington was reportedly scammed out of $97 by an armed man at the Pentagon City mall. The man compelled the teen to give him $97 in exchange for what turned out to be a counterfeit $100 bill. [NBC Washington]
Arlington Natives Live Blog Day at Ballston Common Mall — Two friends who grew up in Arlington’s Bluemont neighborhood decided to spend all of Saturday at Ballston Common Mall, ahead of its imminent demise, and live-blog their experience. The blog mixes nostalgia for time spent shopping and working at the mall with observations about the current mix of largely chain restaurants and small, quirky stores. [Things Remembered: A Day at Ballston]
Other County Board Action — On Saturday, the Arlington County Board approved a Memorandum of Understanding to partner with Virginia Tech and join the national MetroLab Network, and voted to accept $731,813 in state funding to support the county’s permanent supportive housing program. [Arlington County, Arlington County]
Flickr pool photo by John Sonderman
APS To Use ‘Big Data’ to Prevent Dropouts — Arlington Public Schools held a contest this summer for “big data” companies to analyze its student performance data, and plans to use the newly-released results to predict which students are at risk of dropping out of school. The winning company, Deep Learning Analytics, found that APS should refine its data collecting techniques. In addition, it found that, along with attendance, behavior and coursework, socioeconomic standing is a predictive indicator for school dropouts. [Arlington Public Schools]
Military Jet to Land at DCA — The Scorpion, a new military fighter jet, will land at Reagan National Airport on Saturday. The jet — manufactured by Textron AirLand LLC — will stay in a DCA hangar for a week, for marketing purposes. [InsideNova]
County Launches New Blog — Arlington County has launched “Natural Arlington,” a new blog to discuss environmental issues in the county. Recent topics include a discussion of green frogs, the environmental issues with dog poop, and a post about the sale of native plants at local nurseries. [Natural Arlington]
Road Closure for Street Fair — Part of 9th Street S. will be closed in the area of Walter Reed Drive for the annual Prio Bangla Potho Mela street fair. The event is taking place Saturday morning. [Arlington County]
Photo courtesy Bill Ross
Crumbs Could Reopen — The shuttered Crumbs Bakeshop in Clarendon could reopen, after the bankrupt cupcake company was purchased by a new owner. Fischer Enterprises has yet to reveal which of Crumbs’ 48 stores will reopen. [Washington Business Journal]
Arlington’s Naturalist Blogs on the Side — Frustrated with “days filled with meetings and paperwork” after he started working as the natural resources manager for Arlington’s Dept. of Parks and Recreation, Alonso Abugattas founded an educational blog and Facebook group called Capital Naturalist. The blog has a loyal following among readers and respect from fellow naturalists. [Washington Post]
Transportation Among Reasons Politico Stayed — The president of Monday Properties, the major Rosslyn property owner, says political publication Politico decided to renew its office lease in Rosslyn largely because of “superior transit options and greater concentration of housing and retail.” [Washington City Paper]
Changes Coming to ARLnow — ARLnow.com is expected to roll out a website redesign this afternoon. The site may experience brief downtime during the transition. Readers should also expect various menu and visual changes immediately after the transition.
Photo courtesy Donna Gouse
Blog Points Out Bike Lane Blockers — Frustrated with supposed inaction by Arlington County Police, a local resident has created a Tumblr site to publicly “shame” the owners of vehicles that illegally park or idle in bike lanes in Arlington. [Arlington Bike Lane Blockers]
Clarendon Farmers Market Starts Tonight — The Clarendon Farmers Market is back for the season, starting tonight. The market will run from 3:00 to 7:00 p.m., in the newly renovated Clarendon Central Park, next to the Metro entrance. The market will run every Wednesday through Dec. 18 before taking a break for the winter. Another seasonal farmers market, the Crystal City Freshfarm Market, is set to start the season on Tuesday, April 30. [Clarendon Alliance, Freshfarm Markets]
District Taco to Open Third Location — District Taco, which opened its first location on Lee Highway, is getting ready to open its third location. The new District Taco restaurant, like the second location, will be located in D.C. [Prince of Petworth]
Tejada Talks Immigration Reform — County Board Chair Walter Tejada spoke to a group of pro-immigration supporters at St. Charles Borromeo Catholic Church in Clarendon Tuesday morning. Tejada told the crowth that “it is our duty” to “work and fight together for comprehensive immigration reform.” The group is planning a rally at the Capitol next week. [WJLA]
Fire Weather Watch — The region is under a Fire Weather Watch. Gusty winds and low humidity are creating ideal conditions for brush fires. [Capital Weather Gang]
Amy Moore, the writer behind Clarendon Culture, is retiring the blog after deciding to move to Bethesda.
In her last blog post, Amy says she would have liked to buy a home in Lyon Village, but it turned out to be beyond her and her husband’s price range. Instead, the couple and their baby girl moved to Bethesda, where they bought a house about six miles away from D.C. proper.
Amy is now launching a new Bethesda blog at www.Bethesdan.com.
Arlington, the home of seven individual dog parks, is quickly becoming a haven for locally-focused blogs about dogs.
There are at least four dog-related blogs with an Arlington connection at the moment, including two that have sprung up in the past couple of months. They include the NOVADog Magazine blog, Two Dog Tales, Animal Eyes Arlington and the new A-Town Dog Blog.
The A-Town Dog Blog, which launched earlier this summer, is solely devoted to photos of dogs in Arlington. Why start a site about dogs in Arlington?
“Arlington has lots of dog owners, and lots of great dog parks, and I enjoy taking photographs of the dogs,” the anonymous dog blogger writes, on the blog’s About page. “I’ve had owners ask me for copies of the pictures I’ve taken before, so I decided that I’d just start sharing them publicly.”
Animal Eyes Arlington, which also launched earlier this summer, focuses on “making a positive impact on the lives of companion animals and their families.” Recent posts have including a missive about the rehabilitation of abused pit bulls, a profile of a therapy dog that participates in the Paws to Read program at Arlington libraries, and an article about dog trainers who help train rescue dogs.
In the latest installment of the county-run Arlington Virginia Network’s “Food for Thought” segment, host Katie Greenan interviewed local resident Lisa Cherkasky, who has made a 25-year career out of preparing food to be photographed.
Cherkasky has an eclectic set of tools for making food look good, from spraying Armor All on bread to prevent it from drying out to using glycerin to make meat look juicy.
Pizza Autentica Adds Ballston Location — Crystal City isn’t the only Arlington neighborhood on the radar for fast-growing local chain Pizza Autentica. WBJ’s Missy Frederick reports that Pizza Autentica has signed a lease at 850 North Randolph Street in Ballston.
Arlington Food Blogger Profiled — The Fairfax Times takes a look at Arlington mom Colleen Levine and her natural food and cooking blog, Foodie Tots. A government affairs consultant by trade, Levine has amassed 2,500 Twitter followers by focusing her blog on kid-friendly, healthy cooking. The recipe for spaghetti caprese — part of Levine’s effort to promote “meatless Mondays” — looks especially appetizing.
Oil Spill Dogs Need an Adoptive Family — Arlington’s Lost Dog and Cat Rescue Foundation is trying to find a home for the last three of 12 dogs brought up from Louisiana after the Gulf oil spill. The shihtzu family — Gizmo, Trixie and Rocky — were given away by their former owner after he lost his job as a fisherman as a result of the spill. The story and photos from Fox 5.