Since last fall, residents in the 22204 zip code, which includes a large swath of south Arlington around Columbia Pike, say they’ve been getting their mail two to three times a week or not at all.
“Our mail delivery in 22204 had been irregular, sporadic or often non existent for past 5 or so years,” writes resident Nancy Miller. “Frustration abounds! Meanwhile in other Zip Codes in Arlington, mail delivery has not been a problem.”
While this wave of complaints started last fall, Douglas Park neighborhood in particular has had a history of spotty service. Problems back in 2015 are the same problems the neighborhood has today: staffing and topography. Many of the residents who spoke with ARLnow for this story live in that area.
There have been reports of “perennially” bad service in the Ballston and Virginia Square neighborhoods as well, supposedly because it is considered a training route.
“U.S. Mail delivery is in crisis in Douglas Park, after many years of inconsistent service,” resident Rebecca Kraft says.
The issue can, in part, be chalked up to staffing, says Aaron Fritschner, Deputy Chief of Staff for Rep. Don Beyer (D-Va.), who has been engaging with residents about the mail issue for a number of years.
“The main issues leadership at Arlington branches have raised to us recently are hiring and retention,” he said. “They specifically point to losing workforce to private competitors because of differences in pay and benefits. Rep. Beyer cosponsored legislation to boost recruitment and retention for this reason.”
Recruitment and retention might be expected to be a more widespread problem, resulting in mail delivery issues in other neighborhoods, but the complaints ARLnow has seen online were mainly concentrated in certain neighborhoods within the 22204 zip code and at the post office at 1210 S. Glebe Road.
The intractable problem has to do with topography, according to Douglas Park resident Thomas Schaad. The last house on a hilly, residential route with few businesses and apartment buildings, he said when they did receive mail, it was late in the evening.
“The postmaster basically told us the routes are antiquated in terms of how they’re laid out, but they can’t be changed,” Schaad said. “As a result there are some routes that are good, and others that are considered ‘bad,’ the ones nobody wants.”
Another neighbor, who just wanted to be referred to as Molly, said “we’re pretty much chopped liver.”
Mail carriers bid for their routes based on seniority, and the more difficult routes, with more houses or hills or walking, are typically assigned last. Improving the routes requires a study with recommendations, which may happen but likely not until the end of this year, depending on funding. A study was planned for 2020 but got axed due to Covid.
“Until the last two weeks, when it improved to daily delivery, we were getting someone who had completed their route and had come back and been told to finish this route,” Schaad said. “During the Christmas holiday season, they couldn’t hire anyone… the employment pool was being absorbed for the holiday rush by private entities, and the post office suffered in terms of hiring.”
New Deputy County Attorney Named — “Mr. Ryan Samuel, who joined the County Attorney’s Office (CAO) in 2018, serves as a board member for the Local Government Attorneys of Virginia and is a member of the Virginia Workers’ Compensation American Inn of Court.” [Arlington Government]
APS Launches Test to Stay — The Virginia Department of Health has authorized Arlington Public Schools to implement its “test to stay” pilot program, which consists of contact tracing and serial COVID-19 testing so students can continue attending school during after being a close contact to someone who tested positive. [APS]
Still Not Getting Mail? — From Rep. Don Beyer: “We’re working with USPS leadership to resolve mail delivery problems arising from winter weather and omicron-driven staffing shortages. I’m told some USPS units are working with just 1/3 of normal staff. Keep alerting my District Office to your issues, we’ll do our best to help.” [Twitter]
DES Seeks Input on Eads Street — From DES: “It’s a concept. It’s a design. It’s a concept design for upgrading S Eads Street between 12th and 15th Streets S. And you can chime in.” [Twitter, SurveyMonkey]
Virginia Hospital Center Names CEO — “The Arlington hospital said Wednesday that New York health care executive Christopher Lane will succeed Jim Cole, who’s retiring after nearly 37 years as its president and CEO.” [Washington Business Journal]
Speed Cameras Could be Coming — “Coming soon to a thoroughfare near you – Arlington aims to install speed-monitoring cameras that will spit out $50 citations to offenders.” [Sun Gazette]
One of five individuals implicated in a scheme to steal mail from Postal Service boxes around Arlington County has pleaded guilty.
Aaron Kyle Johnson pleaded guilty in Alexandria federal court on May 28 in connection to the scheme, which lasted more than a year, a spokesman for the U.S. Attorney’s Office tells ARLnow.
A statement of facts document entered with the guilty plea says that Johnson and his co-conspirators stole mail from blue mailboxes around Arlington, including those outside the post offices in Buckingham and on N. George Mason Drive, using a USPS master key known as an “arrow key.”
The document does not say how the suspects obtained the key and prosecutors did not provide additional detail after inquiries by ARLnow. In a discussion on an online forum among numerous residents who reported having their mail stolen, one resident reported having been told by law enforcement that the key was stolen from a postal employee at gunpoint.
The crime spree started in late 2019 and continued until March 2021, according to the document. There were numerous victims, including individuals and local businesses. ARLnow’s initial report detailing numerous reports of mail thefts, mostly from the George Mason Drive post office, was published in October 2020 after we photographed a U.S. Postal Inspection investigator kneeling besides one of the post office’s blue boxes.
The suspects, prosecutors say, would steal checks from mailed letters and fraudulently deposit them at local banks, using false identification and forgery. In one case, a $21,000 check from an Arlington business was stolen and “altered such that it was made payable to ‘John Martian,'” according to the document.
In early March 2021, Johnson and another defendant were found “in possession of approximately 150 personal checks and approximately 50 business checks drafted by individuals and businesses located in and around Arlington County, Virginia, many of which were stolen from the mail in or around Arlington County,” the document says. “Some of the checks were in the process of being altered.”
Johnson and another suspect also kept records of personally-identifiable information gleaned from stolen mail, prosecutors say.
The suspects “disposed of any mail that had no value to the defendant or his co-conspirators such that the mail” — which would have been anything from greeting cards to smaller bill payments — “could not reach its intended recipients,” the document said.
The scheme was perpetrated for financial gain, allowing Johnson to purchase “numerous luxury items,” among other things.
“Between no later than 2019 and in or around March 2021, the defendant used the proceeds gleaned from mail theft, bank fraud, and/or identity theft to enrich himself, including purchases of numerous luxury items, clothing, and apartment rentals,” said the statement of facts, which Johnson admitted to as part of his plea.
The scheme was almost foiled in February 2020 when the stolen key became stuck in a blue USPS collection box in Arlington. Johnson and his co-conspirators discussed what to do, and finally a few hours later one suspect was able to dislodge it, according to the document.
Prosecutors identified four other suspects in the case.
Keshawna Howard, who has a July 27 trial date; Jose Reyes, who is in law enforcement custody in Maryland; Malcom Ward, who was arrested this past Monday on bank fraud charges; and Miles Ward, Malcom’s brother, who died in March. The cause of Miles Ward’s death was not disclosed.
A U.S. Postal Inspection Service spokesperson declined comment when reached by ARLnow in late May, citing an “active investigation.”
Johnson’s sentencing is scheduled for Sept. 24.
Rep. Don Beyer (D-Va.) is looking to rename the post office on N. George Mason Drive after Jesus Collazos, a beloved postal worker who died of the coronavirus.
Collazos left the poor neighborhood of his childhood, Barrio Obrero in Colombia, for the U.S. in the 1980s. He settled in Arlington with his wife, where he delivered mail for 25 years and they raised a family, the Washington Post reported last year. He was known for responding to letters to Santa Claus and for his friendly presence.
Collazos retired in 2019, and in 2020, was diagnosed with lymphoma. Before treatment could begin, he died of COVID-19 at 67.
“The Congressman found the story of Mr. Collazos’ career and tragic death during the pandemic extremely compelling, and given his service as a mail carrier it made natural sense to try to rename a postal facility in his honor,” said Aaron Fritschner, the communications director for Beyer’s office.
The post office at 2200 N. George Mason Drive serves the 22207 zip code. Beyer’s office is currently seeking local input, including discussions with Arlington County and nearby civic groups, Fritschner said. So far, the local feedback has been “very positive.”
Yorktown Civic Association President and County Board candidate Mike Cantwell said his community’s support for renaming the post office on Nextdoor was “overwhelming.”
“I personally didn’t know him and I just wanted to say after reading all those comments, I fully support renaming the post office for him,” Cantwell said. “It’s amazing to see one person so beloved by the community.”
On Nextdoor, residents remember Collazos for the way he went the extra mile to help elderly residents and always knew someone who could help with a home improvement project. They also were overwhelmingly supportive of the renaming.
“Jesus Collazos was a neighbor,” said one resident of the Leeway Overlee neighborhood. “We called him the ‘Mayor of 24th Street.’ Sorely missed and it would be such a great tribute to his contributions to our community to name a post office in honor of him.”
A Tara-Leeway Heights resident recalled how Collazos helped her mother later in life. He came up to the door, knocked and opened it, announcing himself and putting the mail on the TV stand.
“My mom thought so highly of him,” she said. “He just did stuff like that. He was a person who really ‘saw’ those around him.”
Another poster from Tara-Leeway Heights said Collazos was well-connected in Arlington.
“If we needed the name of someone to help with anything having to do with the house, he knew someone,” the poster said. “He made us all feel like we were his friends. We miss him terribly. He made such a positive impact on everyone he met.”
Another commenter recalled that when Collazos developed lymphoma, neighbors inscribed their well-wishes and prayers on a canvas, which “was carried and placed in front of his home.”
Some residents said the post office may not live up to Collazos’ legacy. The building has been plagued by undelivered and missing mail and packages, as well as some reported instances of stolen mail.
“I would hate to see a taint on his memory for ignored and continued issues at this particular [post office],” said a Yorktown poster.
But Cantwell said if the renaming goes through, there will be a big spotlight on the post office.
“Only good things happen when you have a big spotlight on something like this,” he said.
Collazos also delivered mail in the 22205 zip code, but that post office is already named for Preston King, a WWII fallen soldier, Cantwell said.
Renaming the N. George Mason Drive post office will require federal legislation.
“The renaming of federal buildings is a function of Congress, so the next step here would be legislation offered in Congress,” said Fritschner.
Many locals haven’t been getting their mail in a timely fashion recently and Virginia’s U.S. Senators are deeply concerned.
Yesterday (Feb. 1), Sens. Mark Warner and Tim Kaine sent a letter to the U.S. Postmaster General Louis DeJoy asking why there has been such considerable delays on folks getting their mail.
“We have heard from hundreds of our constituents that recount unacceptable delays in the delivery of everything from Christmas and birthday cards to mail-order medications and credit card bills,” wrote the Senators. “Furthermore, we seek answers about operational decisions and other circumstances that have contributed to such delays and what is being done to prevent future failures.”
Additionally, they asked for the publishing of data about the number of postal workers that have contracted COVID-19 and expediting the delivery of mail-order medications.
The lawmakers note that they believe policy changes implemented this past summer by DeJoy could be contributing.
There was local pushback about these policies, including a rally outside of the Westover post office on Washington Blvd.
However, even after the election, these implemented changes have caused a significant delay in mail getting to recipients, particularly to those in the Capitol region, according to court filings.
From Dec. 19 to 31, according to statistics in the filings that the Senators cited in their letter, Northern Virginia residents received less than half of their first class mail on-time. While the holiday crush is surely to be a contributing factor, rates started dropping in mid-September.
This is a dramatic drop-off from even the week of Sept. 5 when residents were getting 88.5% of their first class mail. Even earlier in the pandemic — mid-March through July — about 91% of first class mail was getting to locals in a timely fashion.
The Senators wrote that they have heard from constituents that mail is continually getting stuck at the USPS Processing and Distribution Center in Richmond, sometimes for weeks at a time.
A recent audit by the USPS Inspector General revealed that the Richmond distribution center had the fourth-highest late trip rate of any in the country from July 1 to Sept. 30.
Additionally, from Nov. 1 to Nov. 19, the center underestimated incoming mail volume by two-thirds.
Warner and Kaine blame insufficient staffing and capacity at the distribution center.
“We understand this is likely due to staffing shortages but implore you to create additional contingency plans to ensure a particular delivery route does not miss its mail for days at a time simply because its letter carrier is out sick,” they wrote.
Concluding the letter, Warner and Kaine urge DeJoy to “reverse all operational and organizational changes that have contributed to substantial mail delays.”
This isn’t the only bit of Arlington mail news in recent months. In October, a postal inspector was seen checking drop-off mailboxes at the N. George Mason Drive post office amidst complaints of missing and stolen mail.
The entire letter sent by Sens. Warner and Kaine is below.
Send your holiday packages early this year.
That’s the message from the U.S. Postal Service, which says that the pandemic leading to both operational challenges and a big increase in shipping volumes. That, in turn, may cause delays as Americans rush to ship gifts to friends and family.
In-person sales were down for many retailers on Black Friday, but online sales hit new records. Today’s Cyber Monday online shopping event is expected to see a jump in sales, up to 15-35%, as many holiday shoppers hunker down at home.
Between the jump in e-commerce and more families staying apart for the holidays, USPS says the crush in package volume means you should send your gifts early in order to arrive by Dec. 25.
More from the Postal Service:
It is expected that more holiday gifts and greetings will be sent through the mail this year, as families and friends will hold virtual celebrations instead of opening gifts in person. The Postal Service always encourages customers to send their holiday gifts and cards early. This year is no different.
This has been an extraordinary year of unprecedented challenges given the Covid-19 pandemic and the Postal Service is expecting significant volume increases which are difficult to predict. We thank our customers for their continued support, and we are committed to making sure gifts and cards are delivered on time to celebrate the holidays.
The Postal Service begins planning for peak holiday season every January. To help handle the expected volume increase, the Postal Service has the ability to flex our network to meet the significant volume increases expected this year. This includes making sure the right equipment is available to sort, process and deliver the expected mail and package volumes. We also have 644,000 employees dedicated to ensuring gifts and greetings are delivered in time for the holidays.
Seasonal workers are hired when and where needed, and technology has been expanded to enhance package tracking throughout the USPS processing and transportation networks. Sunday delivery will be expanded beginning Nov. 29 to locations with high package volumes. USPS already delivers packages on Sundays in most major cities. Mail carriers will also deliver packages for an additional fee on Christmas Day in select locations.
Busiest Mailing and Delivery Days
The busiest time of the season peaks two weeks before Christmas, when much of the last-minute shopping starts. Customer traffic is expected to increase beginning Dec. 7, with the week of Dec. 14-21 predicted to be the busiest mailing, shipping and delivery week.
Skip the Trip and Ship Online
Consumers don’t have to leave home to ship their packages. In these socially distant times, they can simply visit usps.com or use the Click-N-Ship feature for help shipping that holiday gift, ordering free Priority Mail boxes, printing shipping labels, purchasing postage and even requesting free next-day Package Pickup. And usps.com is always open.
2020 Holiday Shipping Deadlines
The Postal Service recommends the following mailing and shipping deadlines for expected delivery by Dec. 25 to Air/Army Post Office/Fleet Post Office/Diplomatic Post Office and domestic addresses*:
- Dec. 9 — APO/FPO/DPO (ZIP Code 093 only) Priority Mail and First-Class Mail
- Dec. 11 — APO/FPO/DPO (all other ZIP Codes) Priority Mail and First-Class Mail services
- Dec. 15 — USPS Retail Ground service
- Dec. 18 — APO/FPO/DPO (except ZIP Code 093) USPS Priority Mail Express service
- Dec. 18 — First-Class Mail service (including greeting cards)
- Dec. 18 — First-class packages (up to 15.99 ounces)
- Dec. 19 — Priority Mail service
- Dec. 23 — Priority Mail Express* service
- Dec. 18 — Alaska to/from Continental U.S. First-Class Mail
- Dec. 19 — Alaska to/from Continental U.S. Priority Mail
- Dec. 21 — Alaska to/from Continental U.S. Priority Mail Express
- Dec. 15 — Hawaii to/from mainland Priority Mail and First-Class Mail
- Dec. 21 — Hawaii to/from mainland Priority Mail Express
A list of shipping dates for a Christmas arrival with other carriers can be found here.
Fall Officially Starts Today — “While many of us think of the first day of fall as a full calendar day, the equinox itself is a rather fleeting astronomical event. It happens at a precise moment when the sun’s direct rays are straight over Earth’s equator. This year’s equinox is at 9:30 a.m. Eastern time on Sept. 22.” [Capital Weather Gang]
JBG Acquires Local 5G Radio Spectrum — “JBG Smith Properties has paid $25.3 million for licenses to use small parts of a new class of wireless spectrum to set up a 5G internet network in National Landing, home to Amazon.com Inc.’s second headquarters and Virginia Tech’s innovation campus.” [Washington Business Journal, Press Release]
County Board Challenger Amps Up Rhetoric — “Is Arlington’s political ruling elite a bunch of preening political poseurs unwilling to do the heavy lifting of implementing a truly progressive agenda for the community? That somewhat uncharitable (and decidedly paraphrased here) assessment comes from Audrey Clement, the perennial independent candidate for office who this year is facing off against County Board Chairman Libby Garvey.” [InsideNova]
County Launches New Data Portal — “Arlington County today unveiled a new Open Data Portal with several benefits and features that make it easier than ever to access and use Arlington data. The new portal, a centerpiece of the County’s Open Government Program, builds upon the first open data solution that launched in 2016.” [Arlington County]
Robbery Suspect Arrested in Pentagon City — “At approximately 3:36 p.m. on September 19, police were dispatched to the report of a larceny in progress. Upon arrival, it was determined that the suspect allegedly stole merchandise from a business without paying. Upon being confronted by loss prevention at the exit, the suspect allegedly brandished a knife, then fled on foot. The victim was not injured. Arriving officers located the suspect in the Pentagon City Metro, still in possession of stolen merchandise.” [Arlington County]
Postal Service Keeping Rosslyn Office — “The United States Postal Service has tacked on an additional 3 years to its office lease at the International Place building in Arlington, Virginia, but will give up one of its floors in the process.” [CoStar]
Scammers are sending letters to Arlington residents, fraudulently claiming to be Arlington County authorities and threatening punishment if a debt is not paid over the phone.
The Arlington County Police Department issued a warning about the scam today, showing images of scam letters that appear to come from an official source. The scammers claim to be part of a non-existent “Benefits Suspension Unit” or “Tax Processing Unit,” and threaten to cut off Social Security benefits or seize wages, police say.
Those that receive such letters are encouraged to report them to police via an online form.
More from ACPD:
The Arlington County Police Department is warning the public about scam mailings that threaten individuals with seizure of their wages and Social Security benefits to satisfy alleged non-payment of taxes. Recipients are instructed to call a toll-free number by a set date or further enforcement action will be taken against them.
The mailings use a fraudulent government seal and are sent from the ‘Benefits Suspension Unit, Arlington County, Public Judgement Records’ and/or the ‘Tax Processing Unit, Internal Processing Service, Arlington County, Public Judgement Records.’ This office does not exist.
If you have been a victim or target of a scam in Arlington County, report to police using the online crime report.
Scammers may use various techniques to fool potential victims. Avoid becoming a victim by following these practices:
- Be suspicious of any unsolicited phone calls, emails, mailings or in-person solicitations which request funds or claim that you owe money.
- Never use a phone number provided to you from an individual making threats to verify their credibility. Use a verified phone number to contact a government agency if you’re concerned you might owe money.
- Avoid unusual payment methods. No government agency will instruct you to resolve your debt using a payment method such as Bitcoin, money wires, mailed cash or gift cards.
- Keep your information private. Don’t share your personal information with organizations you are unfamiliar with, don’t have ties to and did not initiate contact with.
- Take your time. If you are requested to act quickly or there is a stated emergency, it may be a scam. Scammers create a sense of urgency to get you to act impulsively.
- If it looks too good to be true, it probably is.
Fox News in Arlington — “An apparently news-starved fox has taken matters into its own paws and has been spotted stealing copies of the Post from the porches of unsuspecting Arlington residents.” [Washingtonian]
In-Person Census Visits Starting — “To achieve a complete count, Census Takers will begin conducting home interviews. Starting the week of July 20 — nearly three weeks before the nationwide August 11 launch date — Census Takers will be visiting homes in Arlington, including an estimated 27,000 households that have not yet responded to the 2020 Census.” [Arlington County]
Longtime Local Mail Carrier Dies — Jesus and Luz Collazos “immigrated to the United States and settled in Arlington, Va., where he spent 25 years as a postal worker. They raised a family in a home he bought after admiring it on his delivery route. On June 6, about a year into his retirement, he died of covid-19 at 67.” [Washington Post]
Should Route 29 Become John Lewis Highway? — One idea for the renaming of Lee Highway: name it after Rep. John Lewis, who died Friday. The civil rights leader grew up in Troy, Alabama, for which U.S. Route 29 is the main street. The highway also runs through his congressional district in Georgia. [Twitter]
Deer Rescued from Church Basement — “A huge thank you to Animal Services officers Schindler and D’Eramo from Humane Rescue Alliance for jumping in late last night to help our AWLA officers Ballena and Rose rescue a young deer.” [Facebook]
Synetic’s ‘The Decameron’ Project — “The Decameron, a series of 14th century Italian novellas about surviving the Black Death, is enjoying a surprising renaissance during the current coronavirus crisis… Now, Crystal City’s Synetic Theater, a physical theater troupe that specializes in literary adaptations, usually relying on music and movement to tell stories rather than spoken dialogue, has created a Decameron of its own.” [Washington City Paper]
Flickr pool photo by Michael Coffman
The Rosslyn Post Office could soon be on the move.
The U.S. Postal Service is proposing relocating its office in a building at 1101 Wilson Blvd elsewhere in the neighborhood.
Officials have yet to identify a new spot for the post office, but they hope to move it to “a yet-to-be-determined location as close as reasonably possible to the current site,” according to a news release.
The USPS says that, if it approves such a change, “there would be no change to post office box numbers or ZIP codes.”
A Postal Service spokeswoman did not immediately respond to a request for comment on what prompted the USPS to consider a relocation.
However, the USPS is planning a public meeting to discuss the proposal tomorrow night (Wednesday) at 5 p.m. at 1911 N. Fort Myer Drive. The Postal Service will then accept written comments for the next 30 days following that gathering.
Anyone interested in submitting them can send them to:
Real Estate Specialist
U.S. Postal Service
PO Box 27497
Greensboro, NC 27498-1103
USPS also operates several other post offices near the Rosslyn location, including ones in Clarendon, Court House and at Fort Myer.
Photo via Google Maps
Sponsored by Monday Properties and written by ARLnow.com, Startup Monday is a weekly column that profiles Arlington-based startups and their founders, plus other local technology happenings. The Ground Floor, Monday’s office space for young companies in Rosslyn, is now open. The Metro-accessible space features a 5,000-square-foot common area that includes a kitchen, lounge area, collaborative meeting spaces, and a stage for formal presentations.
The next time you get direct marketing mail don’t be so quick to throw it out without at least taking a look. Consider that Lee Garvey and the employees at Click2Mail may have been the people working hard to get the materials into your mailbox.
Garvey worked for years at the U.S. Postal Service, starting as a mail carrier in Arlington and moving into other roles, before founding Click2Mail in 2004. His time as a mail carrier exposed him to a lot of local customers who encountered the same problem: They easily could send out a few letters at a time but had difficulty handling large groups of mail.
So Garvey launched a service to make it easier.
“If you’re just mailing five or 10 letters, it’s easy. But when you get into the higher numbers you have to have a system and a postage meter and all that stuff. So I set out to create an online system,” Garvey says. “I’ve experienced the problems we solve for our customers and the way I got started was identifying a problem and finding a way to solve it.”
The small business digitally creates many types of marketing mail, such as when a business sends out hundreds of postcards to advertise a promotion. Click2Mail also can personalize communications so that a car dealer, for example, can send a letter that personally addresses a customer and mentions the type of car the customer recently purchased. Another service is to offer quick turnarounds for “just in time” communications, which tend to be more time sensitive. Garvey says that if a customer submits a digital file by 8 p.m. on a weekday, Click2Mail often can send out personalized notifications as quickly as the next day for a fraction of what such a service used to cost.
“The sender of the postal mail doesn’t have to do anything. They send to us their assets and documents and mailing lists and we take care of the rest,” Garvey says.
Garvey launched Click2Mail while still working at the Postal Service. USPS officially ran it for three years but then decided not to oversee the service anymore. Around that time, Garvey ended up leaving the Postal Service and branched off Click2Mail as a separate entity. The business still partners with USPS, among others, and can be accessed both through its own website and through the Postal Service’s.
Click2Mail has an office in Clarendon and 15 employees who work throughout the United States. Garvey is a huge believer in allowing staff to work remotely at least a couple days a week — even the local employees — and relying on video conferencing for staff collaboration. He says the concept is “one of the benefits of having a largely digital business.”
The Click2Mail team has experienced ups and downs with the fluctuating economy and people’s changing desires to send physical mail, but it currently is in the process of expansion. The business is looking to hire new employees and is revamping its website. Click2Mail has also gained positive exposure thanks recent recognition from Entrepreneur as number 203 on the magazine’s list of the 360 best and most well-rounded small businesses in America.
“We’re very happy with the place where we are and we’re growing,” Garvey says.
Another positive industry trend, Garvey notes, is one that surprises many people: Traditional mail marketing and advertising is back on the rise.
“Businesses that years ago decided that they were going to go all digital and start sending everything by email… they discovered that the level of attention that’s paid to that type of thing is shrinking,” Garvey says. “People are throwing money at the digital world and discovering it’s not as effective as it used to be and the effectiveness of direct mail is increasing.”
Part of that shift may be due to an “everything old is new again” attitude and a “snail mail” revival thanks to millennials. Garvey explains that each year the Postal Service does a household survey and within the last year “they discovered that millennials are very enthusiastic about physical mail.”
But Garvey knows that going about direct mailing completely in an old school fashion isn’t sustainable in the long term. That’s why Click2Mail has continuously updated and modernized its services. It taps into the trend of companies integrating outsourced microservices.
“We have been following closely and adapting our services to that type of model,” Garvey says. “It’s an old thing in a lot of people’s minds, the idea of postal mail. But we’re doing it in a very modern, very technologically savvy way that gives people the opportunity to create mail in a ‘just in time’ fashion that you never could have imagined just a few years ago.”