New Frozen Yogurt Shop Coming to Pentagon City

by Aaron Kraut July 26, 2012 at 2:45 pm 5,159 26 Comments

Is there enough room in Pentagon City for two self-serve frozen yogurt stores?

Tutti Frutti franchise owner Geoff Trout is betting on it. He hopes to open shop on South Fern Street, next to the Post Office in the Millennium at Metropolitan Park apartments, in late August or early September.

The self-serve frozen yogurt trend hit Pentagon Row earlier this year when Yogiberry replaced Maggie Moo’s ice cream. The Tutti Frutti concept is similar — a rotating menu of flavors combined with 35 to 40 fruit and candy toppings.

“I feel very confident in the product,” Trout said. “I don’t think Pentagon Row is close enough. This is a company that has really taken off.”

The Los Angeles-based company claims it’s the largest self-serve frozen yogurt chain in the world, with 584 franchises.

  • neutrino

    Arlington is predictable.

    • Boom! Roasted


  • UA

    Related Posts
    •New Froyo Store Coming to Lee Harrison Shops June 7, 2012
    •Fro.Zen.Yo Coming Soon to Rosslyn April 24, 2012
    •Yogiberry Coming to Pentagon Row January 24, 2012
    •Frozen Yogurt Store Coming to Rosslyn October 31, 2011

    Have to laugh.

    • Fro Yo Boy

      Fro.Zen.Yo Coming Soon to Rosslyn April 24, 2012

      Whatever happened to this? The storefront remains empty with no signs of occupancy anytime soon.

    • WeiQiang

      Menchies BroYo coming to Penrose date unknown

      • South Awwlington

        July 1, 2013 broheem. Wutz wrong, you mad bro?

        • WeiQiang

          Not mad at all, brah. Kickin wit my suitcase about now. Just that I’ve seen the signs in the windows for months and never knew wth is going on. Another year? All the froyo machines backordered? Let’s put some Americans to work with some froyo subsidies … Imma start a company to get some fed grants: Frolyndra.

          • South Awwlington


  • Brian

    This does not at all seem like a bubble ready to pop.

    • neutrino

      It will be so sweet when it does. mmmmmm

    • Bender

      Smart Growth!

      We need — or at least our central planners tell us we need — more density, more hyper-density, hyper-density of people, hyper-density of frozen yogurt places, hyper-density of upscale burger bars, etc. Not just any hyper-density, but Soylent Green density!

      So what if people are bored of it all already due to oversaturation? You’ll pay for it anyway.

      • Joey

        Wait a second.

        You’re upset about “central planning” for the proliferation of yogurt shops?

        If an independent business owner thinks he can make a profit in opening up a yogurt shop because he believes there’s a lot of demand for yogurt (rightly or wrongly), you would begrudge him the opportunity to open?

  • Autoexec.bat

    I always scratch my head when I walk by these places between October and March and wonder why they even bothered opening that day. Nothing like a business that operates at a daily loss for six months out of the year.

  • Ralph

    Yawn, Pentagon City.

    • Mary-Austin

      Pentagon City is vibrant too!

    • PCity

      Yeah, I much prefer the loud areas of North Arlington – 30 cupcake and froyo shops, overpriced food, lack of parking, dudes in brown flip-flops, and their scores for the evening puking all over the street. It’s so *authentic* !

      Maybe one day they’ll let me in. Till then I’m in boring Pentagon City. Maybe I need more brown flip-flops.

  • South Awwlington

    I know, I know!!! Who wants to go in on a combo FrozYo and Hamburger joint!

    The originality of these businesses is pathetic.

    • novasteve

      Maybe if you had pizza on the menu it might do better.

      I would go further and I would make froyo into the shapes of arlington favorites like burgers and pizza. And I’d make cupcakes that resemble frozen yogurt.

    • neutrino

      Ray’s Hellgurt

      • drax


  • novasteve

    That’s it, if anyone would like to become an investor, I think I should open my restaurant called Filled Arlington Favorites, where we take an arlington favorite food, and fill it with other arlington favorites, like Cupcakes filled with froyo, wraps fill with froyos, cupcake hamburgers, with an extended selection of beer served out of glasses made out of solid frozen yogurt.

    • Autoexec.bat

      Only makes sense if the restaurant is a truck.

  • James

    I personally cannot wait!

  • barry

    More outer suburbs residents at work in Arlington’s planning and economic development bureaucracies

  • charles

    Sorry, but I think this is a bad location. No one is going to see this next to the post office, let alone walk way over from the mall or even Costco.

  • Jocelyn

    It’s open now $$$$$$$$$$$$$$$$$$!


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