Despite a name that suggests a place more appropriate for after-work activities, Ballston’s World of Beer (901 N. Glebe Road) is trying to position itself as a daytime business venue.
The tavern, which carries more than 500 types of beer, has been touting itself as a location for lunch meetings, corporate training and teleconferencing.
“We are a great place for off-site meetings,” said owner Evan Matz, in a press release. “With little notice, CEOs and managers can reserve a separate room equipped with our IP-based video and wall monitor systems. It’s a perfect place to hold working lunches.”
Matz is also trying to draw attention to World of Beer’s new lunch menu — bratwurst sliders, bacon burgers, etc. — and to his loyalty program, for those who have sampled all 500+ brands of beer.
“One customer has sampled more than 2,000 brands,” Matz noted. “But we don’t recommend this be done during business meetings.”
World of Beer plans to open a new location in Reston in May.
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