The lifting of the ban — which impacts JBG’s Central Place development and the new, currently vacant office building at 1812 N. Moore Street — could have positive economic implications for the county.
It could help spur construction of the office tower component of the Central Place development (the residential component is currently under construction), and could help Monday Properties in its efforts to find an anchor tenant for its 1812 N. Moore building, which is currently the tallest building in the D.C. metro area.
The Arlington County Board previously banned signs above 50 feet on the buildings as a condition for allowing them to be built taller than otherwise allowed by zoning. County staff has recommended lifting the ban and also redrawing a map used to determine sign regulations in the Rosslyn and Radnor/Ft. Myer Heights area.
Both Monday Properties and JBG Cos. support the measure.
The recommendation is proposed to bring the regulations for that area of Rosslyn in line with the county-wide sign ordinance passed in 2012 that details regulations for signs more than 35 feet high. In addition, it will no longer be required that the developers in question must seek a site plan amendment — a process that can take more than a year in some cases — to erect a sign more than 35 feet high; if approved, those requests can be handled administratively, with more specific guidelines.
“The revised sign regulations include objective standards upon which to base an approval of signage at the roofline,” the staff report states. “Indeed, many of these sign requests can now be addressed administratively. Staff is therefore proposing to remove the specific prohibition on signs above a height of 50 feet within the Central Place area, as there now exists a clearer, County-wide standard for the review and approval of roofline signs that was not in place in 2007 [when the ban was approved].”