Ballston Common Mall, set to undergo a major renovation project next year, will be rebranded as “Ballston Quarter.”
Mall owner Forest City revealed the new name at the International Council of Shopping Centers convention in Las Vegas on Monday, as first reported by Bisnow.
The new mall’s most defining feature will be an open-air plaza running through the middle of what is now enclosed shopping space.
A recently-deployed Ballston Quarter website, which includes the slogan “Life Uncommon” and a slick preview video, lists the features of the airy shopping center:
- “An open-air, urban environment coupled with a remodeled interior concourse”
- “An open-air, public plaza gathering space and an intimate mews entrance along Wilson Boulevard”
- “Activated streetscape to engage the community including street-entry stores and restaurants, some with sidewalk, terrace or rooftop dining options”
- “A unique and vibrant mix of stores, restaurants, entertainment venues – 365,000 SF in addition to Macy’s”
- “A residential tower with over 380 apartment homes and stunning amenities will top the new Ballston Quarter”
Macy’s, Rock Bottom Brewery, Panera Bread, Sport & Health, Regis Hair Salon, Regal Cinema, Noodles and Company, CVS, Kettler Capitals Iceplex and Shiki Sushi are all expected to remain open during the renovations. Most other mall retailers are expected to close after the end of the year.
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