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Rock ‘n’ Joe Now Open in Ballston, Offering Free Coffee Today

A new non-Starbucks coffee shop has opened in Ballston.

Rock ‘N’ Joe Coffee Bar held a ribbon-cutting ceremony this morning at 4401 Wilson Blvd, Ste. 103, its first Arlington location and the first of six planned for the D.C. area.

Nearly two dozen people were at the opening, taking advantage of a mug giveaway for the first 250 customers and free coffee all day today (Wednesday). In keeping with the cafe’s rock ‘n’ roll theme, there was also live music.

Prices range from $1.95 to $3.75 for coffee, $3.50 to 4.95 for a latte and are as high as $5.50 for “artisan” drinks like a Raspberry Cookie Crumble coffee. Tea, sandwiches, wraps, breakfast foods, salads and pastries are also offered.

More about Rock ‘N’ Joe and its opening, from a press release:

After the New Jersey-based Rock ‘N’ Joe Coffee Bar franchise was bought by Pittsburgh-based franchisor Ablak Holdings last year, the ‘third-wave’ coffee bar which boasts award-winning coffee and artisan coffee drinks in a relaxed, hip environment, will mark its national expansion Wednesday in Ballston’s busy Wilson Boulevard strip. Five more stores are to open in the D.C. metro area within the next few years.

“People’s desire for that perfect cup of coffee, shot of espresso, or specialty drink isn’t slowing down. What’s been missing is the third-wave coffee-making experience, where baristas showcase the art form of artisan beverage-making,” said Varol Ablak, president and CEO of Ablak Holdings. “Rock ‘N’ Joe’s provides entrepreneurship opportunities for baristas who want to do what they love – work with one of the best roasters in the world, and achieve the financial success that is the hallmark of all of our franchisees.”

From bean to roast and brew, Rock ‘N’ Joe Coffee Bar offers signature blends of coffee with smooth taste, providing an alternative to specialty chains known for the powerful, burnt taste of their brews. This quality has earned Rock ‘N’ Joe accolades from customers and recognition from industry experts including the Specialty Coffee Association of America “Golden Cup” Award, and New Jersey Monthly Magazine’s “Best Coffeehouses North.” The roaster, Dillanos, has received accolades including “Best Roaster in North America,” Roast Magazine.

Franchise owner Talha Sarac, the CEO of Ideal Development, invested in a multi-unit agreement to open five stores in the D.C. metro area, with potential to expand beyond that in the market. The first stores, to be managed by Operating Partner Alex Andrade, will be developed within the next two or three years.

“I’m a coffee snob,” Sarac said. “The coffee is really the best I’ve tasted. And I like the concept of a high-quality coffee shop that offers people a decent alternative to the other big coffee shop companies. Rock ‘N’ Joe is different and there’s a huge demand for such an alternative in this market. I see what people are looking for and I know the neighborhood coffee shop atmosphere with really good coffee will appeal to them.”

Rock ‘N’ Joe’s award-winning, Seattle-based roaster sources coffees from East Africa, Central and South America, and the South Pacific. Dillanos has established strong relationships with partners at origin to ensure the consistency of its supply chain. The “cupping” team spends countless hours verifying quality and profile to ensure that each cup meets a rigorous standard. A “marriage” of age-old roasting techniques combines with modern drum roasters to fully develop each bean.

“Much like the art form of the music playing in the backdrop of each Rock ‘N’ Joe Coffee Bar, the craft of beverage-making is an art form performed by every barista,” said Sarac.

ABOUT ROCK ‘N’ JOE:
Rock ‘N’ Joe Coffee Bar is all about creative excellence. Taste the award-winning and proprietary coffee masterfully blended by one of North America’s premier coffee roasters. Savor the chef-select tastes of our pastries and food while enjoying rock ‘n’ roll music. For people with a passion for great proprietary coffee blends, food, specialty drinks and rock ‘n’ roll music, Rock ‘N’ Joe Coffee Bar is the hippest hangout in town.

Photos by Samantha Moore

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