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Health Food-Focused ‘Dirt’ Plans Expansion in Ballston Exchange Next Year

by Alex Koma November 7, 2018 at 3:45 pm 0

A new eatery coming to Ballston is inviting diners to eat “Dirt” — not quite literally, though.

The Miami-based restaurant plans to open its first location outside Florida in the Ballston Exchange development, located at 4121 Wilson Blvd, according to a press release.

Dirt will move into an 1,800-square-foot space in the office building, and expects to be ready for customers by spring 2019. The newly redeveloped building, once home to the National Science Foundation, will welcome a spate of new retailers in the coming months, including a Shake Shack, Philz Coffee and We the Pizza.

The chain’s backers were inspired to move to Ballston by “the energy of the neighborhood,” and the sudden proliferation of new businesses at both the Ballston Exchange and Ballston Quarter developments, the release said.

The restaurant is health-food focused, with offerings including breakfast dishes and toasts (both served all day), salads, bowls, smoothies, juices and even vegan “mylkshakes,” made with almond milk ice cream. Dirt will also offer a “full espresso bar and tea program,” the release said.

The eatery’s founders dub Dirt a “counter casual” restaurant, presenting it as a blend of a sit-down restaurant and up-scale fast food restaurants like Chipotle.

“We have a different service model than the omnipresent Chipotle-style assembly line that people have become inundated with,” JJ McDaniel, the chain’s director of operations, wrote in a statement. “You order at the counter, and although we don’t have formal servers, from there it’s very much a full-service experience. We bring your order to you, with real plates and silverware and linen napkins, check on you during your meal and clean your table after you leave. Trays and bus tubs are purposely absent from the Dirt dining experience.”

The Ballston location will be the chain’s third overall, after opening two restaurants in the Miami area starting in 2015.

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