WhyHotel, which uses a portion of new luxury apartment buildings as a “pop-up” hotel, has opened a new location in Ballston.
The new WhyHotel at the Origin Ballston building (700 N. Randolph Street), next to Ballston Quarter mall, is officially opening to its first guests today, a PR rep said.
WhyHotel launched in 2017 and operates temporary hotels in D.C., Baltimore and Northern Virginia, taking advantage of the fact that it usually takes a year or more for all of a new apartment building’s units to be leased.
More from a previous article on WhyHotel’s new Ballston location:
WhyHotel… will soon offer 175 rooms for rent in the residential tower attached to the Ballston Quarter development, and another 150 rooms in the “Centro Arlington” project, which is taking the place of the Food Star grocery store off Columbia Pike. The company recently scored $10 million in venture funding to power the new projects, in addition to a similar “pop up” hotel in “The Boro” development in Tysons.
Unlike a home-sharing service like Airbnb, WhyHotel strikes agreements directly with the owners of large residential properties to rent out blocks of furnished apartments, bringing along an on-call staff to handle cleaning and other guest needs. The company is hoping to provide a happy medium for customers between staying at a friend’s place and shelling out for a hotel room, while helping developers fill space in new buildings as they lease them out.
Jason Fudin, WhyHotel’s co-founder and CEO, told ARLnow that he was interested in opening up shop more properties around Arlington because of the area’s potent mix of tourism and booming residential development. WhyHotel is aiming to open its first “pop up” in D.C., but Fudin says he never lost sight of the county as a “great place to be.”
“We do expect to be in Arlington in perpetuity,” Fudin said. “And as there’s more and more development, we’re hoping to be the solution people look to as they activate their developments.”
Fudin noted that the company has its roots in Arlington. The concept began as an initiative by developer Vornado Realty Trust at “The Bartlett” complex in Pentagon City, but its backers then struck out on their own, initially joining up with Crystal City startup incubator 1776.
Considering that Fudin viewed the company’s work in Pentagon City as a clear success for all involved, driving plenty of business to retailers near the building in the process, he’s hoping to replicate the same formula in Ballston and along the Pike.
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