The two Kriser’s stores in Arlington are being rebranded as “Loyal Companion,” with a grand opening planned to give away free pet food.
The rebranding is part of a change for all East Coast locations of Kriser’s. The new brand includes the natural pet food focus of Kriser’s with other parts of “holistic pet wellness.” From the brand’s website:
Loyal Companion is unlike any pet experience in the world. We’ve combined some of the best brands in the business including Kriser’s, Especially For Pets, Bark! Dogma – Life, With Your Pet, Pet Source, Pet Life and Whole Pet Central to form one new company dedicated to holistic pet wellness. Loyal Companion is a community of pet experts — nutritionists, behaviorists, educators and groomers — that has banded together to make life easy for pet owners by offering everything you need under one virtual and physical roof. Raw food. Healthy treats. Supplies. Grooming. Daycare. Training. Vet services. Advice.
(Though Baltimore-based Dogma is one of the stores now under the Loyal Companion umbrella, as mentioned above, Dogma Bakery in Arlington is unaffiliated with the brand.)
There are two Kriser’s locations in Arlington, one in Clarendon at 2509 Franklin Road and one at 2501 N. Harrison Street in the Lee Harrison Shopping Center.
Both locations are throwing grand opening celebrations for the new brand on Saturday (May 4) from 9 a.m.-4 p.m. and Sunday (May 5) from 10 a.m.-4 p.m. The events will offer free gift bags for the first 100 customers in each day, with gift cards up to $100 as a doorbuster prize, according to the company.
The stores will also have raffle prizes, with potential to win free pet food for a year, gift cards and more.
Planned in-store activities include a blind taste test for pets and staff on hand to answer pet nutrition questions.
Photo via Google Maps
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