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County Planning Retro ‘Arlington Is for Fitness Lovers’ Tourism Campaign

Arlington County has a plan to lure in fitness-lovering tourists with retro sports ads.

The County Board is considering accepting $10,000 in state funds for a marketing campaign designed to attract exercise enthusiasts to Arlington, as the state celebrates the 50th anniversary of the “Virginia Is for Lovers” slogan.

staff report to the Board said the Arlington Convention and Visitors Service (ACVS) will use the money to promote sports tourism in the county:

The goal is to attract travelers from at least 50 miles away to stay in Arlington hotels on vacation. Centered on the fall race season and major Arlington-based events like the Army Ten-Miler and Marine Corps Marathon, ACVS’s initiative will appeal to fitness-focused leisure travelers through retro, 1969-style visuals and sports accessories, along with creative storytelling via blogs, videos and national social-media influencers.

The item is included in the Board’s agenda for its meeting this Saturday.

If approved, the county would accept $10,000 from the Virginia Tourism Corporation and apply the funds to the Arlington’s Economic Development Commission.

“This fall, ACVS will use the grant funds to collaborate with local fitness and neighborhood organizations to fuse Virginia’s ’50 Years of Love’ campaign with the idea that ‘Arlington is for Fitness Lovers,'” said the report.

The report also noted the county’s 2018 ranking as the fittest American “city” — a title it won again this week.

Photo via Arlington Sports Hall of Fame

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