Submit Content

It’s Official: Crystal City BID is Now National Landing BID

Crystal City, Pentagon City and Potomac Yard are still separate neighborhoods — but the business improvement district that serves them has a new name today.

The Crystal City Business Improvement District has been officially renamed the National Landing Business Improvement District. The BID has a new website, a new video and a new logo, which gives a visual nod to the area’s “Metrorail lines… abundant natural green spaces and parks, and the water of the Potomac River nearby.”

The name change coincides with two separate events that happened in parallel: the expansion of the BID’s boundaries to include portions of Pentagon City and Potomac Yard, and the arrival of Amazon’s HQ2. The initial HQ2 announcement caught people off guard as it referred to “National Landing,” a term coined by economic development officials in the pitch to Amazon but to that point never revealed to residents.

At the BID’s annual meeting this morning, during which the name change was approved, Arlington County Board Chair Libby Garvey spoke on the broader topics of racial equity and recovery from the pandemic.

“As we come through this we are going to be a stronger Arlington, more equitable, more innovative and more resilient,” Garvey said in prepared remarks. “There is no place I’d rather be in the world than here in Arlington, and a lot of that right now is simply because of this community. We are strong, we are smart, and we are caring.”

More on the name change from a press release:

The Crystal City Business Improvement District is officially renamed the National Landing Business Improvement District (BID) following an action by its voting membership at its annual meeting today. The virtual event included remarks from National Landing BID President and Executive Director Tracy Sayegh Gabriel, Arlington County Board Chair Libby Garvey and American Diabetes Association President & CEO Tracey Brown.

The organization’s adoption of the National Landing name is the culmination of a robust, years-long community engagement process in which the BID sought and received positive feedback from residents, civic associations and stakeholders, and attained approval from the Arlington County Board.

The name and coinciding brand assets, which were unveiled for the first time at the meeting, aim to better reflect the BID’s enlarged boundaries and to foster a more cohesive identity for National Landing, which is comprised of Crystal City, Pentagon City and Potomac Yard-Arlington. The National Landing area encompasses nearly 12 million square feet of office space in a mixed-use, walkable urban center that includes more than 26,000 residents, nearly 5,900 hotel rooms and over 450 restaurants and shops.

The new visual identity for the organization and unified district includes a new logo and corresponding digital assets including a video, website (Nationallanding.org), and social handles (@NationalLanding on Twitter & Instagram, @NationalLandingBID on Facebook). The branding features an iconic “N” comprised of bright yellow, blue and green, which reference the Metrorail lines, the area’s abundant natural green spaces and parks, and the water of the Potomac River nearby. In a nod to National Landing’s unparalleled connectivity, the logo’s clean, rounded edges reflect transit systems, the airport and motion. To reinforce the unified spirit of the area, all three neighborhood names are included in the logo.

In her remarks, Ms. Gabriel reflected on the BID’s accomplishments over the past year, which include achieving its longstanding goal of expansion.  “At nearly one square mile or 60 blocks, an expanded BID geography enables us to promote the area’s unified identity as a vibrant, nationally-recognized urban center and to shape and manage growth and investment in ways that enhance the quality of life for those who live, work and visit here,” said Ms. Gabriel.  The BID also worked with local organizations and businesses to produce its signature lineup of programs and events and introduced new art installations and beautification projects this year.

Ms. Gabriel addressed the BID’s ongoing work to support the community during the COVID-19 crisis, which included a $100,000 contribution to Arlington’s Small Business Emergency GRANT Program to help National Landing establishments whose operations were impacted by the pandemic. The BID also shifted to a lineup of virtual programming; launched its “Hometown Heroes” program to recognize inspiring community members; and created the #LoveNationalLanding campaign, an ongoing partnership with local artists to enliven the streets, highlight small businesses and foster neighborhood spirit.

Ms. Gabriel stated that the BID is more committed than ever to guiding the area’s growth in ways that promote equity and inclusion. In addition to providing its core set of services to the entire National Landing area, the BID is prepared to assist through the various stages of reopening and recovery and continues to explore civic partnerships to serve the humanitarian needs of the community. To accomplish its goals, the BID will grow its staff as it continues to settle into its new offices at 2011 Crystal Drive.

Despite the year’s challenges, the BID underscored optimism for National Landing’s future, highlighted by the construction of Amazon’s second headquarters and the company’s hiring efforts, planned park improvements and the area’s robust residential development pipeline.  In addition, continued funding for transformative infrastructure projects like the CC2DCA intermodal connector and Route 1’s conversion to an urban boulevard will deliver next generation mobility.

Through these projects and other strategic efforts, Ms. Gabriel remarked that, “The National Landing area is poised to serve existing and future residents, employees and visitors who appreciate a community that offers convenience, urban amenities and a vibrant and transforming public realm.”

Recent Stories

Morning Notes

Not Guilty Verdict in Murder Case — “An Arlington County jury Tuesday deliberated for only one hour before finding a 60-year-old man not guilty of hiring a violent felon to…

Most expensive homes sold for September include a 4 BD/4.5 BA home that sold for $1,565,000.

A D.C. deputy mayor is on leave after a reported assault in Arlington. The incident happened Saturday around 12:30 p.m. but was not reported to police until Monday evening, an…

A man who was charged with a hate crime after allegedly shoving a restaurant employee in Crystal City and refusing to pay for his meal pled guilty to a lesser…

INF Care Virtual Concierge is a new and inviting option to remote assistance that leverages the best of what technology should encompass with quality interaction.

For the busy individual that needs a way to reduce stress and tackle caring for an older family member that lives alone.

or

For the maturing adult that just needs help with everyday tedious tasks, connectivity, and access to data on their everyday habits to pinpoint areas that need more attention.

Read More

Submit your own Community Post here.

Looking for a more convenient way to work out?

On the Go Fitness Pro offers in home personal training. We bring the gym to you, so you can save time and skip the hassle of going to the gym. Plus, our trainers are certified and experienced, so you can be sure you’re getting the best possible workout.

We provide all the equipment needed for a great workout or we can use the equipment that you have.

Schedule a free consultation today and see how we can help you achieve your fitness goals.

Read More

Submit your own Community Post here.

Mini Photo Sessions for Family & Pets

Mini Family & Pet Photo Sessions
Beat the rush and sign up to get your holiday photos now!

Bring your kids! Bring your dogs!

Check out the DeSilva Studios website. Look at the images and see if you like them

Vini Franchetti Wine Dinner

Join us as we explore Vini Franchetti & their two sister vineyards Passopisciaro (Sicily) and Vini Franchetti (Tuscany) for our Sicily/Tuscany Wine Dinner!

Sunday, Oct 9 @ 6pm

Special Guest: This wine dinner we will be hosting the wine maker

×

Subscribe to our mailing list