You may have noticed it while going by: a seemingly random blue trailer in the middle of a decaying parking lot between the Clarendon Whole Foods and the PNC Bank.
What you might not have realized at the time is that your next meal might be coming from there.
The trailer belongs to REEF Kitchens, which is part of a company focused on turning thousands of underutilized, urban parking lots around the country into food and logistics hubs. It serves as a “ghost kitchen,” producing meals for a number of virtual “restaurants” available on food delivery platforms like Uber Eats, Doordash, Postmates and Grubhub.
A full kitchen crew works out of the trailer, which is positioned to be close to a large, dense population and convenient for delivery drivers, who don’t need to double park or dodge dine-in customers while picking up meals.
REEF currently has only one location in Arlington, but is scouting out more here and around the D.C. area.
“Our Neighborhood Kitchen on Wilson Blvd is REEF’s first, and currently only, Neighborhood Kitchen in the Arlington area,” said a PR rep for the company, in response to inquiries from ARLnow. “REEF currently operates two parking facilities in the Arlington area and close to 80 locations in the greater DMV… I think it’s fair to say we’re growing quickly and are adding new locations all the time.”
Each kitchen cooks for 5-6 restaurant brands, serving up to 80-100 delivery orders per day and offering 20-35 minute delivery times. The trailers — along with waste bins and portable bathrooms — require 6-8 parking spaces apiece, in addition to utility connections, according to a slide deck obtained by ARLnow. The company sometimes groups multiple trailers together in the same parking lot.
REEF currently employs 10 people in Arlington, the rep said, though that is significantly fewer than would be required to run five separate bricks-and-mortar restaurants. Fewer employees, close proximity to a critical mass of potential customers, and the lack of a physical building means more sales and lower costs, something that’s hard for restaurants struggling through the pandemic to compete with — particularly given the fees collected by the delivery apps.
But REEF says it is looking to unlock opportunities for restaurants and local entrepreneurs through its model.
“REEF Neighborhood Kitchens leverage the power of proximity through the company’s network of parking lots to allow food entrepreneurs, local restaurants, and national restaurant brands to open and quickly expand their delivery businesses,” said the rep. “Neighborhood Kitchens help to reduce the barriers and costs associated with traditional brick and mortar restaurants either by helping to expand an existing restaurant’s delivery radius, or by allowing food entrepreneurs to get their business off the ground without the barriers to entry of the traditional restaurant industry. ”
He added that the kitchens follow stringent food handling, cleaning and COVID-19 safety protocols, and that customers “benefit from the added convenience of expanded delivery areas and quicker delivery.”
REEF, which released a video (below) that shows its holistic vision for turning parking lots into bustling neighborhood logistics hubs, says its model represents the future — a reimagined melding of technology and the physical world.
“We believe a parking lot can be more than a place to store a car,” the company said in a presentation. “A parking lot can be a hub for the community, connecting people to the businesses, services, and experiences that make a neighborhood thrive.”
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The 44th Leeway Overlee Community Day and Yard
Sale will be along the John Marshall Drive/Ohio Street greenway on
Saturday, June 3 from 9 a.m. until 1 p.m. The community will be out in
force to exchange information and greetings, sell unneeded household
items, and pick up a few bargains.
About 100 families set up tables for the festivities, which take
place along the six-block stretch of the greenway from near Langston
Blvd. to Washington Blvd. Attendance is free, but
a $10 fee will be collected from individuals and families selling
household items during the event. Ensure that all goods and rubbish are
removed from the greenway by 1 p.m. Leave dogs at home.
For more info, call 703-532-6101. If planning to sell, start labeling
your items for sale NOW! Event will take place as long as there is not
active rain. Rain date is June 10.
36TH FESTIVAL ARGENTINO
ARLINGTON JUNE 3RD, 2023
Sat, June 3rd I 3:30 pm / Shows 5:50 pm I Kenmore Auditorium I Glencarlyn
The 36th Festival Argentino USA celebrates Argentine Day and Cultural Freedom. The folkloric group Los 4 de Córdoba and 25 more artists from Argentina, World, and Solidarity Tribute, 200 years of friendship between USA and Argentina!.
Homebuying 101: Steps to Getting Pre-Approved
Are you ready to jump into homeownership or started considering it but don’t know where to start? Financial preparation is key when thinking about purchasing your first home and the first step to getting pre-approved.
Join ACFCU’s mortgage loan officers
4th of July Celebration & Fireworks
Treat yourself this Independence Day with a world-class, private 4th of July extravaganza at the Military Women’s Memorial – a premier National Capital Region site.
Great food, fun, and the best views of Washington DC’s spectacular fireworks display. Relax, enjoy,