Turu’s by Timber Pizza Company is putting to rest the mystery around ‘Who is Turu?’ with a rebrand to simply “Timber Pizza Company.”
Launched in 2014 by Andrew Dana and Chris Brady from a ’67 Chevy pickup truck, Timber has three physical locations — including two in Arlington at Ballston Quarter Market and Reagan National Airport, and another in D.C.’s Petworth neighborhood. Additionally, the company has a mobile wood-fired pizza oven catering to the D.C. area and Richmond.
Timber’s Chef Daniela Moreira — who came on board in 2016 as a co-owner — and Dana are also co-owners of the D.C.-based fast casual delicatessen chain Call Your Mother.
Although Yelp reviewers gave high marks to the Ballston outpost’s oversized pizza slices, CEO and co-owner Luke Watson says many still wondered, ‘Who is Turu?’
The “Turu’s” portion of the name, exclusive to the Quarter Market location, which opened in 2019, was a tribute to Moreira’s brother, Turu. However, the gesture confused customers, prompting the founders to rebrand the outpost.
“We’ve loved working in Arlington and building a community of fans in [Northern Virginia],” he said in a press release. “BUT, we’ve also realized because of the name, people are confused around what and who Turu is! To eliminate the confusion, Turu’s is now simply: Timber Pizza Co.”
When ARLnow went by the Quarter Market location today (Friday), a new sign was already on display.
The pizza shop’s rebranding is just one of several changes at Quarter Market. Rice Crook closed its doors quietly in January, but new additions are on the horizon. Japanese crêperie T-Swirl is expected to open this spring, followed by D.C.-based Dumpling District in the fall. Hal & Al’s BBQ, specializing in halal brisket sandwiches, ribs, and mac and cheese bowls, started serving customers in December.
Elsewhere in the mall, Korean BBQ restaurant Top Pot is preparing to welcome diners in a spot along Glebe Road, near Chick-fil-A. Additionally, Semper Laser, a laser hair removal business, plans to open this spring in the mews area close to Lenscrafters, we’re told.