The iconic local business at 2903 Columbia Pike is about to shift to playing movies on a first-run basis, meaning it has quicker access to films. Owner Greg Godbout has said previously that showing mainstream movies several months after the initial release has hurt business given the rise of video on-demand services.
But to show first-run films, the Drafthouse will need to increase its ticket prices to meet the requirements of its film distributors. In an email sent to customers Tuesday, Godbout said tickets will now cost $8 for matinee screenings, and for students and other discounted groups like children and seniors, and $10 for screenings after 6 p.m.