The company behind a Clarendon cycling shop has a new owner and a new name.
Local bike and clothing chain Revolution Cycles is now the “Trek Bicycle Store.” The name change is part of a sale to the Trek Bicycle Corporation, a Wisconsin-based retailer of bicycles and riding accessories.
The American Booksellers Associations, which represents independent booksellers, held a four-day convention in Crystal City last week to network and discuss business strategies.
Among the activities was a field trip to Arlington’s Revolution Cycles.
You heard right. In honor of the Tour de France, Revolution Cycles is holding a French wine tasting at its Crystal City store (220 20th St. S.).
The wines will be grouped by their location along the Tour de France course.
There’s no way of knowing whether there is a correlation with the county’s pro-bike efforts, but according to a published report, local bike stores are doing quite well in a down economy.
Revolution Cycles, which now has two Arlington locations, is on pace to see a $1 million jump in sales this year, according to Bicycle Retailer and Industry News. Revolution’s flagship Clarendon store alone has seen sales increase by 60 percent in April and by more than 30 percent for the year.
Fisher arrived at Revolution Cycles City Hub in Crystal City shortly after 7:00 Tuesday night. Dressed in a horizontal stripe suit, high argyle socks and a cap befitting someone on a fox hunt, Mr. Fisher cordially greeted the Revolution employees, Crystal City BID honchos and cycling enthusiasts who gathered outside the store. He signed bikes and bike parts, and posed for more photos than should have reasonably been asked of him.
The ride only went as far as the Humpback Bridge before turning off for an impromptu, bike light-fueled “campfire” near the Potomac. Then, despite the unusually pleasant weather, it was back to Crystal City.
“At first we didn’t believe it,” said Revolution Cycles marketing manager Chris Huller. “We couldn’t ask for a better person to kick this off.”
Fisher, who rented a Trek bike with a polka dot saddlebag, told the staff he’d return tonight to lead a “tweet ride,” a group ride promoted on Twitter.
