Press Club

Ulta Beauty, Basic Burger Coming to Pentagon Row

A new beauty store is set to move to Pentagon Row, reportedly as early as next spring.

Ulta Beauty is opening a 10,000-square-foot store at 1101 S. Joyce Street, replacing the Vitamin Shoppe and Lime Fresh Mexican Grill. The store will be close to Harris Teeter and Bed Bath & Beyond.

Washingtonian magazine reported late last month it will open in spring 2018. As of Thursday, construction crews were hard at work on the space.

Ulta offers a wide range of beauty products, including brands like Urban Decay, Nars and MAC. It also offers services like facials, eyebrow waxing and hair styling.

Already, Ulta has stores nearby in Bailey’s Crossroads, Springfield and Northeast Washington. Its online careers portal notes several open positions at the planned Pentagon Row store.

Ulta is one of a number of businesses that have opened or are opening at Pentagon Row in the coming months. Signs nearby welcome the arrivals of the F45 Training gym, Club Pilates, Aabee Kabob, a Deli and Basic Burger.

Basic Burger, a Shake Shack-eque burger restaurant, opened its first location in Courthouse last year.

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